RGM Manager – Off Trade Spain, Canaries & Portugal

About us

Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - shapes how we act, how we build brands, and how we create shared value across communities and markets.

About the role

The RGM Manager for Off Trade Spain, Canaries & Portugal will play a pivotal role in delivering Diageo's Revenue Growth Agenda. Reporting to the Head of RGM Iberia, this role partners closely with Commercial, Customer Marketing and Finance to translate strategy into execution across channels like Modern Trade, Impulse, eCommerce and Wholesale.

This role will be responsible for embedding the RGM Golden Rules at market level:

• Driving data-backed pricing strategies based on strategic indices and heuristic scorecards.
• Optimising promotions to ensure they are fully funded, ROI-positive and aligned with joint business priorities.
• Crafting consumer-led assortment decisions, improving triple-win outcomes.
• Governing Trade Investment (TI) with a performance-driven, "more-for-more" approach.

This role supports the delivery of the One Commercial Plan, feeding into Annual Operating Plan (AOP) processes, investment decisioning, and post-evaluation. It ensures that short- and long-term revenue growth opportunities are collected, and that total customer investment is consistently optimised.

Your Key Responsibilities

• Partner with Customer Marketing to build the activation calendar for Off Trade channels, providing price and promo guardrails per segment.
• Collaborate with Channel Directors to execute the plan and identify revenue and margin growth opportunities across price, promo, pack and channel.
• Govern and supervise Trade Promotional spend to ensure full visibility, pre-approval and post-evaluation of initiatives.
• Support the development of business cases for key investments, using data and insights to drive Return of Investment (ROI).
• Participate in the design and implementation of the One Commercial Plan, aligning with brand, customer and category strategies.
• Build and lead a knowledge bank of RGM growth drivers and continuously improve capability and performance.
• Lead key NRM projects to unlock incremental value and scale winning practices across markets.
• Champion the use of data, process and tools to support effective decision-making and embed commercial discipline in customer investment.

About you

• 3-5 years of experience in RGM, commercial finance, or customer marketing
• Experience in Off Trade channels and FMCG preferred
• Strong analytical mentality and commercial competence
• Experience with investment evaluation, P&L thinking and Return of Investment modelling
• Excellent project management and time prioritisation
• Strong communication skills and ability to influence cross-functional collaborators
• Proficient in English and Spanish; Portuguese is a plus
• Agile, curious, and collaborative attitude

Working with us

Flexible Working Statement

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package such as:

• Modern work life balance policies and wellbeing activities.
• Employee Assistance Programme.
• Gympass.
• Incentive plan that rewards you for delivering phenomenal performance.
• Our product discounts.
• Health insurance.
• Life and accident insurance coverage.
• Industry leading functional and leadership capability trainings.

Diversity statement

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Client-provided location(s): Madrid, Spain

Job ID: Diageo-JR1115624

Employment Type: FULL_TIME

Posted: 2025-07-23T23:53:52