Diageo is looking for a results-driven Revenue Growth Manager (RGM) to join our dynamic team. In this role, you will be responsible for driving revenue growth across multiple channels and markets by developing and executing revenue strategies that optimize pricing, trade promotions, and sales performance. You will collaborate with cross-functional teams, including Sales, Marketing, Finance, and Supply Chain, to align revenue strategies with our overarching business objectives, ensuring sustainable and profitable growth for Diageo's portfolio of premium brands.
As an RGM Manager at Diageo, you will leverage consumer, market, and competitor insights to identify and capitalize on revenue opportunities and contribute to the overall commercial strategy.
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Key Responsibilities:
Revenue Growth Strategy:
- Develop and execute regional and channel-specific Revenue Growth Management strategies aimed at maximizing Diageo's revenue potential, including pricing, trade promotions, and discount structures.
- Drive revenue optimization through strategic initiatives such as Net Sales per litre (NSV/eu) growth, improving margin contribution, and enhancing product mix.
- Partner with the sales and commercial teams to ensure alignment of channel strategies and ensure that Diageo's products are competitively positioned in the market.
Data Analysis & Insights:
- Analyse market trends, competitor activities, and consumer behaviour to uncover opportunities for price optimisation and promotional effectiveness.
- Develop data-driven insights and reports to track revenue performance, identify areas of growth, and recommend action plans for continuous improvement.
- Collaborate with the finance and analytics teams to assess the financial impact of strategic initiatives and refine forecasts.
Customer Marketing & Promotions:
- Work closely with Customer Marketing and Sales teams to develop, implement, and evaluate promotional strategies that enhance trade partner engagement, drive volume growth, and increase Diageo's market share.
- Ensure that trade promotions are aligned with the broader business strategy and are tracked for effectiveness, using metrics such as ROI, incremental sales, and brand performance.
- Lead the development of channel-specific promotional plans and optimise the trade spend to ensure maximum return on investment.
Cross-Functional Collaboration:
- Partner with the Marketing team to align brand growth strategies with revenue objectives and optimize integrated marketing and commercial plans.
- Collaborate with Supply Chain and Operations to ensure optimal product availability and timely execution of pricing and promotional strategies in the market.
- Work with the Digital team to explore e-commerce growth opportunities and digital engagement strategies.
Business Development & Forecasting:
- Drive accurate revenue forecasting by collaborating with sales, finance, and other key stakeholders to align on future business trends, seasonal demand, and strategic priorities.
- Regularly update senior management on revenue performance, emerging opportunities, and challenges.
- Contribute to long-term business planning by identifying growth opportunities within existing and new channels.
Stakeholder Management:
- Build strong relationships with key internal stakeholders across functions (Sales, Marketing, Finance, Operations) to ensure alignment on revenue growth initiatives.
- Engage with external stakeholders, such as customers and distributors, to ensure Diageo's offerings are positioned optimally and to gather feedback on performance.
Qualifications:
- Education: Bachelor's degree in Business, Finance, Economics, or related field. An MBA or advanced degree is a plus.
- Experience: Minimum of 5-7 years of experience in a strategic or commercial role (Revenue, Customer Marketing, Finance, Strategy) within the FMCG, beverage alcohol, or CPG industry.
- Skills:
- Strong understanding of revenue management, trade marketing, and pricing strategies.
- Experience with advanced analytics and data-driven decision-making.
- Proven track record of working in cross-functional teams to drive revenue and margin growth.
- Excellent communication and interpersonal skills, with the ability to influence senior leaders and external partners.
- Strong problem-solving and strategic thinking capabilities.
- Proficiency in MS Office Suite (particularly Microsoft Excel and PowerPoint), Power BI.
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
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