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Premium Scotch Assistant Brand Manager CCV (Secondment)

4 days ago Panamá, Panama

Premium Scotch ABM, CCV (Secondment)

About us

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

This role is accountable for CCA (Central America and Caribbean) by:

  • Supporting the development of the full marketing mix and growth drivers for Premium Scotch brands: JW, Buchanan's and Old Parr, in close coordination with the Head of Whisky & Luxury for CCV, Premium Scotch BMs, and key collaborators in CMO/Commercial, RGM, Finance, Legal, CR, GBT/CCT in CCA to deliver outstanding results.
  • Delivering annual targets in sell-out value, P&L and market share, while driving improvements in key brand equity metrics. Discernment and performance management are crucial.
  • Supporting the creation and execution of outstanding in-market brand plans that outperform competitors through strong 360° strategies - with agility, risk management, and a learning demeanor.
  • Supporting the Business Performance tracking (analysis, action plans, execution)
  • Ensuring brand and product relevance by deeply understanding territory, occasion, and cultural context to connect importantly with consumers.
  • Supporting the A&P management (forecast, POs, etc)

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Truly a phenomenal teammate who drives a positive impact, by demonstrating:
  • Appetite for growth and learning
  • Ownership and a "can-do" demeanor
  • Standout colleague: this role must work closely with key collaborators both internally and externally, including Premium Scotch BMs, Culture Manager, Media Manager, Innovation, CMO, Finance, CR, Legal, Global, Agencies, Partners, etc. Collaboration and relationship-building skills are crucial.
  • Effective communication skills (in Spanish and English)
  • Strong organizational skills
  • Analytical demeanor and ability to learn from different sources of information


This is a temporary role in the Marketing team, covering maternity leave.

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to handle your wellbeing and balance your priorities from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And crafting an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We accept diversity in the broadest possible sense. This means that you'll be encouraged and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, approaches, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of crafting the next generation of celebrations for consumers around the world.

Feel encouraged? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you assemble this information when you submit your application.

Client-provided location(s): Panamá, Panama
Job ID: Diageo-JR1119526
Employment Type: FULL_TIME
Posted: 2025-10-31T19:02:47

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Health Reimbursement Account
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • FSA With Employer Contribution
    • HSA
    • HSA With Employer Contribution
    • Fitness Subsidies
    • Pet Insurance
    • Mental Health Benefits
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
    • Adoption Leave
  • Work Flexibility

    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Happy Hours
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
    • Volunteer Time Off
  • Financial and Retirement

    • 401(K)
    • Pension
    • Stock Purchase Program
    • Performance Bonus
    • Relocation Assistance
  • Professional Development

    • Tuition Reimbursement
    • Promote From Within
    • Mentor Program
    • Access to Online Courses
    • Lunch and Learns
    • Internship Program
    • Leadership Training Program
    • Associate or Rotational Training Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)
    • Woman founded/led

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