Media Manager - Poland

Job Title: Media Manager - Poland

Location: Warsaw

About us

Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value!

About the role

Step-changing consumer and customer activation through data-driven precision marketing has been identified as key to fuel growth at Diageo. To do so, a company-wide and lasting transformation is being ignited. This encompasses new synchronized omni-channel and data-driven approaches to consumer and customer activation strategy. Also, activity design and execution, tracking and optimization, performance measurement and understanding, building new capability, as well as new ways of working.

An outstanding opportunity for anyone with a real passion and flair for data-driven media strategy and implementation. This role is about understanding our business challenges and have a consumer focus to get the best media strategy and planning in for our markets. You will lead all aspects of both online and offline media for some of our brands, while also connecting all these with a full-funnel approach with other areas and channels of the business (E-commerce, commercial, Customer Marketing, etc.).

• Ensure all media plans for our brands across the portfolio uphold our global media standards.
• Collaborate to deliver fully integrated connections plans. Responsible for ensuring all activity operates 100%, ‘no dead ends' across the consumer journey.
• Ensure appropriate use of data and insight to predict trends and campaign impact.
• Drive a performance marketing approach and culture when it comes to media optimisation with a consistent record in this. You will identify new opportunities to improve our digital program's efficiency and run test & learn programs.
• Media leadership: ability to influence media decisions at all levels internally and externally with maturity to maximise impact.
• Understand the recruitment/re-recruitment - both from a shopper and consumer perspective.
• The ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchase.
• Identify the emerging technology trends, to spot new ways to connect to consumers (in particular within the digital and mobile space).

• Be a passionate media expert with great knowledge on the media landscape, data, measurement, and conversion.
• You are constantly curious about consumers, with a deep understanding of consumer behaviour across all media channels and an eye on the future to ensure Diageo is always at forefront of change.
• A strong teammate who enjoys working in a fast-paced team environment. Always ready to roll-up your sleeves and get things done.
• 5+ years of experience in full funnel media strategy, planning and budget setting
• Very strong understanding of Polish Media Landscape
• Confident tech savvy across all digital channels and platforms (social, display, video, PPC etc) understanding the roles each plays within the consumer journey
• Experience with implementation of strategic programs with our Media Partners such as Google, Meta
• You have validated your ability to work within a cross-functional team, as well as your passion to inspire and educate others.
• Positive energy, willingness to develop further, pro-active, entrepreneurial way of thinking, good analytical skills.