Media Manager - Greece

Job Title: Media Manager - Greece

Location: Athens

About the role

The Media & Digital Manager is responsible for delivering market-leading, data-driven, and insight-led media planning across Diageo's Central and Eastern Europe Market. Reporting into the Head of Culture, Media & Digital, the role will own Diageo's annual Connections Planning process across the region, guiding full-funnel omnichannel planning in partnership with our media and culture agency partners. This role requires strong digital media expertise, a performance mindset, and the ability to collaborate across brand, commercial, and agency teams to drive business growth through media excellence.

Key Responsibilities

• Drive Media Strategy: Lead the annual Connections Planning process with our media agency (PHD) and internal partners to create integrated, data-driven, and brand-aligned media strategies.

• Performance Optimisation: Guide real-time performance marketing decisions using Diageo's dashboards and media data tools to drive media effectiveness and creative optimisation.

• Media Execution & Governance: Ensure media plans uphold Diageo's global media standards, are insight-led, and deliver full-funnel impact across all digital and traditional channels.

• Cross-Functional Collaboration: Partner closely with brand marketing teams, commercial stakeholders, and distributors to influence investment and embed media standards.

• Capability Building: Develop internal and distributor team capability on media and digital marketing, driving a performance culture and ensuring media becomes a core growth lever.

Key Deliverables

Develop and execute annual Connections Plans for all priority brands in collaboration with agencies and category teams, rooted in data, insight, and channel effectiveness.

Own digital performance optimisation strategies, leveraging Diageo dashboards to continuously improve ROI and support creative optimisation decisions across campaigns.

Ensure full-funnel media integration, delivering seamless consumer journeys with no dead ends, aligned with category strategy and global media standards.

Act as an internal media subject matter expert, building understanding and influence across brand, commercial, and distributor teams to guide smarter investment decisions.

Manage central media activations and paid digital campaigns, overseeing agency partners in social, display, video and other performance media channels across CEE.

Drive the external trend and innovation agenda, bringing in standard methodologies and future-facing opportunities that accelerate Diageo's digital maturity across the region.

Skills & Capabilities

• Media Strategy & Planning: Crafts data-led and insight-based media strategies that deliver on brand and commercial goals across complex multi-market landscapes.

• Performance Marketing & Optimisation: Leads use of digital dashboards and important metrics to optimise campaigns across the full funnel and ensure marketing efficiency.

• Digital Channel Expertise: Demonstrates deep understanding of digital platforms (social, display, PPC, video, etc.) and their role across consumer journeys.

• Cross-Functional Collaboration & Influence: Navigates matrix structures, aligning agency, marketing, and commercial partners toward shared media objectives.

• Creative & Executional Excellence: Ensures strong media-creative integration, leading to effective campaigns that convert across paid, owned, and earned media.

• Future-Facing & Consumer-Led: Leverages deep consumer insights and market trends to shape innovative, relevant and effective media plans across the region.

Mindsets & Behaviours

• Bold Innovator: Embraces experimentation, digital disruption, and change to stay ahead in fast-evolving media environments.

• Commercial Ownership: Takes full accountability for delivering strategic and commercial outcomes, even in cross-functional or ambiguous settings.

• Data-Led Decision Maker: Uses performance metrics and digital insight to guide actions and drive measurable impact.

• Culturally Agile Collaborator: Works effectively across diverse teams and markets, building resonant brand experiences through cultural fluency and inclusive teamwork.

• Curious Growth Mindset: Constantly explores trends, consumers, and technologies with the agility to adapt, learn, and create forward-thinking solutions.

Experience & Requirements

• Minimum 8 years of experience in media strategy, planning, and digital marketing within an agency or FMCG/CPG marketing environment.

• Proven expertise managing integrated media across multiple countries, ideally in a regional or multi-market role.

• Demonstrated ability to deliver YoY brand or category growth through media.

• Strong knowledge of CPG business models, performance levers, and brand media integration.

• Deep experience working with agency partners and managing central digital activations across social, video, and paid media platforms.

• Confident with data tools, dashboards, and performance reporting (experience with econometrics or MMM a plus).

• Comfortable in matrixed, fast-paced, cross-functional teams, with excellent communication and influence skills.

Flexible Working Statement:

Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you're supported from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere! And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you!

Client-provided location(s): Athens, Greece

Job ID: Diageo-JR1117558

Employment Type: FULL_TIME

Posted: 2025-09-13T18:54:17