Marketing Manager, SEA Zacapa and Elis

Marketing Manager, SEA Zacapa and Elis

About Us

From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing's changed. We're the world's leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy. And it's why we reward them with the career-defining opportunities that they deserve.

Would you like to be at the helm of one of the world's most iconic brands?

You are joining a team who are behind the most loved spirit brand in the Philippines. Be a part of a bold, creative and forward-looking group of marketers who are experimenting new approaches and creating groundbreaking brand experiences!

Role Responsibilities:

• Developing a customized brand plans specifically adapted to the needs of the region and bringing it to life in SEA and Philippines.
• Infusing local expertise & knowledge of the region into brand plans for tailored and localized approach
• Defining, implementing and supervising integrated marketing programs and initiatives to support business growth in SEA. This might include: growth drivers, agency briefs, activity calendar, sales enablement initiatives, network animation and activations, partner driven programs and events
• Develop and implement integrated marketing strategies that deliver volume, value, and share growth while strengthening brand desirability
• Manage key SP BUs independently, being responsible for brand campaigns, consumer activations & helping Partners implement growth drivers
• Lead regional SEA-wide campaign localization, ensuring alignment with Zacapa's luxury positioning
• Partner with commercial teams to optimize pricing, distribution, and portfolio strategy for each market
• Track & analyze brand health, competitive landscape, and business critical metrics to inform agile decision-making
• Assist the Singapore market in establishing leadership in Cocktail Culture via World Class

• Prior experience in marketing and brand management experiences, ideally in the luxury sector
• In-depth understanding of building brands in culture, having handled luxury brands end to end
• Hands-on, autonomous, creative, result orientated individual with a strategic mind
• Solid in-market experience with a 360-marketing approach
• Strong strategic thinking
• Strong ability to deal with ambiguity and complexity and proactively use these moments to lead cross functional team, as well as agencies towards operational excellence.
• Strong project management skills
• Luxury flair, attention to details and high-quality requirements
• Demonstrated experience of working successfully with a global, or complex, team structure
• Highly entrepreneurial, just do it, proven ability to grow brands resourcefully
• Strong drive and determination. A track record of beta testing & optimization.