Marketing Manager

About us

At Diageo, our legacy is built on the character and diversity of our people. From Arthur Guinness to Johnnie Walker, we have thrived over 250 years as the world's leading premium alcohol company. Our success is driven by our dedicated team across all roles globally. We entrust them with our legacy and offer career-defining opportunities in return. Our ambition is to be the best performing, most trusted, and respected Consumer Products Company worldwide. To achieve this, we seek diverse talent from around the world who feel passionate about our vision.

About Serengeti Breweries Ltd (SBL): Founded in 1988 as Associated Breweries Limited and rebranded to Serengeti Breweries Limited in 2002, SBL began commercial operations in 1996 with a brewery in Dar es Salaam. Acquired by EABL in October 2010, SBL now operates breweries in Dar es Salaam, Mwanza, and Moshi. The flagship brand is Serengeti Premium Lager alongside other portfolios like Guinness and Plisner. Headquartered in Dar es Salaam, SBL also distributes world-class global Diageo spirit brands such as Johnnie Walker®, Smirnoff Vodka®, Bailey's Irish Cream®, Richot®, Bond 7 Whiskey®, and Gilbeys Gin®.

Role Overview: Marketing Manager - Spirits

Scope: This senior leadership position within the SBL Marketing team oversees the Spirits portfolio-brands including but not limited to Johnnie Walker, Don Julio, Singleton, Captain Morgan, Smirnoff, and Chrome. This role is crucial for implementing strategic initiatives that drive short-, medium-, and long-term brand growth.

• Provide inclusive leadership and mentoring to brand managers.
• Foster an environment that values diversity and encourages robust talent development.
• Collaborate with shopper managers to improve market strategies.

• Deliver a comprehensive strategy ensuring profitable growth while achieving yearly goals.
• Lead strategic marketing execution with stakeholder collaboration to meet volume and profit objectives.
• Manage brand positioning ensuring clarity and distinctiveness; champion brand equity.
• Oversee agency relationships ensuring innovative media strategies aligned with budget optimization.
• Drive innovation through a clear understanding of consumer insights and competitive context.
• Utilize data-driven insights to anticipate trends and optimize business potential.

• Business-related degree or equivalent

• Over 8 years of marketing experience including leadership roles; minimum of 5 years in consumer marketing within FMCG or manufacturing sectors.
• Strong commercial acumen complemented by project management skills.
• Proven ability to manage multi-market stakeholders adhering to global governance policies.
• Proven capability to encourage diverse teams towards achieving great results.