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Diageo

Marketing Effectiveness Product Manager

Bangalore, India

Job Description :

About us

Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life.

Role Dimensions

Financial

The role may be budget owner for cost centres in the remit.

Market Environment / Complexity

We produce an outstanding collection of over 200 brands - old and new, large and small, global and local - that are enjoyed in more than 180 countries around the world.

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We are both a distributed team bringing together coordinated decision- making for Diageo, as well as a local team supporting markets to be daring and relevant to their consumers.

Leadership Responsibilities
  • Be a great business partner to the Analytics & Insights Leadership team and their direct reports, customers of the Global Digital Team and Marketing colleagues - through building great relationships, supporting and challenging with skill & holding leaders to account for full delivery. Willingness and integrity is a requirement.
  • Influencing skills are critical as this role work with existing teams and external resources and be able to influence at all levels of the business from Analysts to CMO.
  • Ability to generate ideas, driving decisions through sophisticated analysis, often requiring creativity to find a solution around a business issue; ability to think in the future and anticipate trends and opportunities and position against this to deliver future value.
  • Manage and educate the Data/Analytics/Insights team from a functional perspective and demonstrate outstanding leadership around the Diageo values and behaviours.


Purpose of Role
  • Handle the DA&I team responsible for supporting the marketing efficiency predictive & prescriptive products (Sensor & BDM).
  • Build and evolve a self-service ecosystem which enables the democratisation of analytics.
  • Own the product strategy and roadmap.
  • Implement and evolve outstanding approach to reporting & data enablement through a robust and consistent improvement process.


Top 3-5 Accountabilities
  • Partner closely with key stakeholders to understand business challenges and develop appropriate data analytics, models, reporting and visualization solutions to address them.
  • Own an analytics product feature and release roadmap based on business strategies, in-depth data analysis, and a clear understanding of business and end user needs.
  • Drive value-based prioritization by assessing the benefits of different data product solutions and the trade-offs between customer needs, technology requirements and costs.
  • Collaborate with technical partners that help facilitate strategic goals and drive business plans, road maps, and requirements.
  • Drive utilisation and adoption of analytics products within specific functions and effectively communicate value drops to customers and potential users.


Qualifications and Experience Required
  • 12+ experience in Data/Analytics.
  • Master's degree in information technology, computer science, economics, statistics, engineering or equivalent
  • confirmed experience in enterprise data analytics, reporting, and data products within a CPG.
  • 2+ years of complex leadership experience in leading cross-functional, highly analytical, and technical teams and enterprise-wide programs, operating and influencing effectively across the organization and within sophisticated contexts.
  • Experience with analytic techniques, such as factor analysis, predictive modelling, logistic regression, cluster analysis, segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising efficiency, consumer profiling, marketing mix and ROI measurement
  • 2+ years of relevant product or program management experience in B2B wholesale distribution, e-commerce, finance, retail, operations, and/or business management/collaborating with a confirmed history of delivering results.


Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

To read more and apply, visit www.ourheritageyourfuture.com

Worker Type :
Regular

Primary Location:
Bangalore Karle Town SEZ

Additional Locations :
Budapest

Job Posting Start Date :
2024-01-17

Client-provided location(s): Bengaluru, Karnataka, India; Budapest, Hungary
Job ID: Diageo-JR1092441
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Health Reimbursement Account
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • FSA With Employer Contribution
    • HSA
    • HSA With Employer Contribution
    • Fitness Subsidies
    • Pet Insurance
    • Mental Health Benefits
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
    • Adoption Leave
  • Work Flexibility

    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Happy Hours
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
    • Volunteer Time Off
  • Financial and Retirement

    • 401(K)
    • Pension
    • Stock Purchase Program
    • Performance Bonus
    • Relocation Assistance
  • Professional Development

    • Tuition Reimbursement
    • Promote From Within
    • Mentor Program
    • Access to Online Courses
    • Lunch and Learns
    • Internship Program
    • Leadership Training Program
    • Associate or Rotational Training Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)
    • Woman founded/led

Company Videos

Hear directly from employees about what it is like to work at Diageo.