Job Title-
Luxury Brand Ambassador- Manchester
About the Function-
Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.
We're operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you'll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We'll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
About the role-
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The Diageo Luxury Company is a high-growth business that focuses on unlocking the enormous potential of premium and luxury spirits. With an industry-leading portfolio that includes Johnnie Walker, Tanqueray TEN, Don Julio & Casamigos, and The Singleton the opportunities for growth are enormous.
The role aims to deliver the brand advocacy strategy in partnership with brand, commercial and culture teams, driving consumer advocacy, building brand equity, and supporting the delivery of the brand/category direction and performance.
This role is the conduit between brand and commercial success, driving meaning and relevance through the curation of exceptional experiences which build the relationships to grow our iconic brands.
Role Responsibilities-
In conjunction with the Head of Advocacy and the brand manager, identify, develop, and lead marketing activities.
- Work with our brand team to input into growth drivers and activities, from concept to execution, including World Class and DBA
- Act as the face of the brand and Diageo - ensure the highest standards are always upheld.
- Drives Brand Passion & Education with bartenders and consumers via World Class, masterclasses, experiences and trial.
- Captures content to Inspire consumers and trade customers to drive talkability and awareness.
- Curates luxury brand experiences through local acts in culture serve rituals, events and local World Class initiatives.
- Drives internal capabilities and engagement through being an expert on industry trends & competitor insights etc.
- Unlocks trade opportunities (distribution, menus and partnerships) through relationships and networks.
Experience / skills required
- Creative and inspiring approach to be able to delight consumers and customers.
- Good business and commercial foresight
- Able to demonstrate excellent relationship-building and influencing skills across functions.
- Brand and Category Knowledge across Spirits and total beverage alcohol with experience in process, ingredients, provenance and trends.
- Passion for super premium brands, our customers & our consumers.
- Operates proactively - and, where necessary, reactively - to beat the competition.
- Project management skills - being able to plan, prioritise and lead deliverables.
- Demonstrates consistently high standards of execution.
- Excellent presentation skills and professionalism.
- Be a socially responsible ambassador for Diageo externally.
Barriers to success in role
- Unable to distil brand objectives into practical activation plans within resources available.
- Inability to build positive relationships across a broad range of internal and external team members, demonstrate flexible style.
- Inability to prioritise and manage own deliverables.
- Unable to challenge the status quo and influence others.
- Poor commercial insight or understanding of the industry.
- Inability to deal with ambiguity and a fast-changing environment
Flexible Working Statement-
Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.
Diversity statement-
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, attitudes, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Character Is Everything.