Head of Sales, Wholesaler relevant market
Job Title: Head of Sales, Wholesaler relevant market
Location: Warsaw
Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry - Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff and 20 of the world's top 100 spirit brands. Its portfolio also includes Crown Royal, J&B, Buchanan's and Windsor Whiskies, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo has built a strong platform for growth - through investment in its own brands, and by acquisition to broaden the geographical footprint and category depth and range. The company's strong local business units are well-positioned to win in increasingly competitive and fast-paced environments. Diageo's portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference.
Want more jobs like this?
Get jobs in Warsaw, Poland delivered to your inbox every week.

Diageo's culture is built and maintained by the five values that underpin its business and guide how Diageo works. At Diageo, employees are passionate about its customers and consumers and want to be the best. They give each other the freedom to succeed and value each other. Employees work hard so they can be proud of what they do and how they do it. While Diageo moves at pace, constantly evolving and improving, its values remain consistent. Diageo wants that employees live these values every day, everywhere so that Diageo can be proud of what they do and be the best that they can be.
More about Diageo is available at its web site: https://www.diageo.com/
Top Accountabilities
Build a world class sales team
- Build and maintain strong relationships with key wholesale relevant market, ensuring high levels of satisfaction and loyalty.
- Being a key member of the Polish Commercial Leadership Team and ensure a strong process to share insights and knowledge across the entire market
- Lead customers engagement with Diageo's category vision, strategy and plans to enable and support brilliant activation of Diageo plans
- Deliver the talent and organisational capability agenda in order to attract, retain and develop the best sales talent in the industry;
- Developing talent & making a difference to the careers of future leaders
- Build the right capabilities to win in the long-term (data analytics, data insights, perfect store, Net Revenue Management and e-commerce).
Revenue Growth Management
- Optimize product availability and price to maximize revenue growth for WHO and C&C channel
- Aim to sell the right product at the right time for the right price and with the right pack;
- Define pricing strategy and develop disciplined pricing tactics to improve profitability;
- Develop and apply a portfolio optimization model;
- Develop and track Cost to Serve analytics.
Go to market strategy
- Develop and drive a customer strategy to upgrade ROI
- Drive the e-commerce strategy in collaboration with the centre of excellence for your customer group
Drive Every Day Great Execution (EDGE)
- Ensure the right stores are holding the product the consumer wants;
- Ensure the product is merchandised in the right place in-store;
- Ensure the brand is in stock, in the right pack size, at the time the shopper arrives;
- Ensure the right price and promotional offer is made to the shopper;
Category Growth Strategy
- Work closely with top to top relationships with key customers;
- Determine which customers to truly invest in to drive category growth.
Leadership:
Win through Execution
- Sets and pursues direction without guidance and takes a wide view of their accountabilities
- High energy and ambition to achieve successful outcomes and high standards
- Balances analysis and execution and adjusts thinking in the face of new information
- Actively spots opportunities or issues and identifies which are urgent and important
- Generates a range of workable solutions, decides what should be done and takes action
Shape the Future
- Sees the big picture and possibility from multiple angles and through a creative lens
- Frames issues in a way that creates clarity and incorporates others' best thinking
- Accurately digests large amounts of information and breaks down complex problems thoroughly
- Challenges themselves and others to take on new or unfamiliar tasks and ways of working
Inspire through Purpose
- Finds broader meaning in their work and aspires to make a significant difference
- Reads their environment and understands how culture and context influences people's perspectives
- Is actively aware of the impact they have on others and tunes in to the needs of individuals around them
- Communicates in a compelling, persuasive and impactful way
- Draws on a variety of influencing styles to engage different audiences
Invest in Talent
- Displays confidence in their ability to meet challenges and succeed
- Maintains belief and optimism and bounces back quickly from setbacks or failures
- Demonstrates a realistic and thoughtful awareness of their own capabilities
- Proactively seeks feedback and development for growth and takes action
Ideal experiences / Qualifications / capabilities
- +6 years of experience in commercial roles within FMCG blue chip multinationals
- An inspirational FMCG commercial leader who has successfully worked in a matrix and international environments
- Proven track record in driving sales capabilities across key areas such as Account Management, Category Management, Revenue Growth Management and Customer Strategy
- Commercial experience in the Poland off trade market
- Fluent in English and Polish.
Flexible Working Statement
Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.
Diversity statement
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- FSA With Employer Contribution
- HSA
- HSA With Employer Contribution
- Fitness Subsidies
- Pet Insurance
- Mental Health Benefits
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
- Adoption Leave
Work Flexibility
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Casual Dress
- Happy Hours
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Volunteer Time Off
Financial and Retirement
- 401(K)
- Pension
- Stock Purchase Program
- Performance Bonus
- Relocation Assistance
Professional Development
- Tuition Reimbursement
- Promote From Within
- Mentor Program
- Access to Online Courses
- Lunch and Learns
- Internship Program
- Leadership Training Program
- Associate or Rotational Training Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
- Woman founded/led
Company Videos
Hear directly from employees about what it is like to work at Diageo.