Gerente de Vendas Sr. - Eventos

About Us:

With over 200 brands sold in nearly 180 countries, we are the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands that consumers love. Alongside passionate people from around the world, you'll test new insights, learn and grow, and unlock a brighter and more exciting future.

Join us to create a career worth celebrating.

About the Role:

Our sales team grows with building links and connecting with customers to sell our beloved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We operate in diverse markets, channels, and areas of expertise. By using your curiosity and passion, you'll make the most of consumer insights and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We will support your learning and development as you build your career with us and work with people across our company to realize your full potential.

• Develop and implement the event channel plan, ensuring achievement of both commercial results and growth in building Diageo's brands.
• Ensure management and development of strategic partnerships with key producers and event agencies regionally through investment management and ROI tracking.
• Deliver brand experiences at events to support recruiting new consumers and growing consumption on these occasions by working collaboratively with Marketing, Customer Marketing, and the commercial team on the ground.
• Define strategic portfolios and sales accelerators by event segment and region, playing a key role in crafting brand plans for the channel.
• Provide crucial tools and knowledge for the event commercial team by supporting event executives in negotiations while encouraging partnership relationships across Brazil.

• Analyze channel performance against key KPIs: execution, coverage (#events & #producers), NSV (Net Sales Value), GP (Gross Profit), %GP
• Act as an ambassador for responsible consumption at events - ensuring Drink IQ policy application among all event producers & indirect partners.
• Ensure all activations & layouts developed for events align with regulations.
• Guarantee compliance adherence within regional rules by producers & teams.
• Budget Control: Lead commercial investments focused on Trade Spend & Advertising/Promotion.
• Customer Management: Handle distributors & wholesalers authorized to indirectly market Diageo products via events alongside responsible commercial teams & regional managers.
• CMO/Trade:
• Deliver brand experiences at events supporting consumer recruitment/increased consumption while collaborating closely with Marketing/CMO/commercial teams.
• Define strategic portfolios/sales accelerators by segment/region; crucially give towards developing brand plans/channels.
• Strategy: Lead channel development aiming expansion/activation of Diageo Portfolio; enhance partner relations/profitability contributing towards financial outcomes.
• M&E (Monitoring & Evaluation): Track all Event critical metrics defined under BPM (execution/events count/nsv/gp/%gp). Ensure pre/post M&E activity alignment.

• Bachelor's degree completed.
• Experience within commercial or Customer Marketing roles at FMCG companies.
• Prior experience developing channel strategies.
• Previous participation in large projects or project management experience.
• Fluency in English & Portuguese; Spanish is an advantage.
• Postgraduate degree or equivalent experience is a plus.
• Availability to work nights/weekends if needed.
• Leadership skills negotiating distributors/event agencies/handling partners efficiently inspire teams including remote ones develop/apply new knowledge business acumen/basic finance understanding relationship/influence internal/external leaders analytical efficient execution advanced Excel PowerPoint skills travel availability up-to 50% time