GB RTD Marketing Category Director
Location: 1HQ
Reports to: GB Marketing and Innovation Director
We are excited to offer a unique opportunity for a transformational marketing leader to take on the newly created role of GB RTD Marketing Category Director. This role will lead Diageo's ambition to win in the high-growth, high-potential Ready-to-Drink (RTD) category-placing GB at the forefront of unlocking this global opportunity.
RTDs offer a powerful growth engine: attracting new consumers, capturing new occasions, and delivering incremental value. As one of Diageo's global priority markets, GB requires a bold, marketing-led agenda-one that integrates insight, innovation, creativity, and commercial acumen.
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Key Accountabilities - Full Marketing Ownership
- Consumer Understanding & Foresight
Champion a deep understanding of LPA+ Gen Z consumers in GB. Leverage insights and foresight to identify cultural, behavioral, and category trends that unlock growth opportunities. - Brand Building & Strategy
Define and execute the end-to-end RTD brand strategy for Smirnoff and Captain Morgan. Build distinctively positioned brands that are culturally fluent, with clear architecture and powerful communication platforms. - Innovation & Portfolio Growth
Lead the innovation agenda in partnership with global and supply teams. Deliver breakthrough products that delight consumers and unlock new occasions, all with commercial scalability in mind. - Creative & Digital Excellence
Drive culturally relevant, insight-led creative platforms. Ensure full-funnel execution across digital and traditional channels that delivers both brand equity and performance. - Commercial & Channel Integration
Co-create a winning Route to Market (RTM) and Route to Consumer (RTC) plan with the GB commercial team. Deliver bold execution plans to build physical and mental availability across all key channels. - End-to-End Business Leadership
Lead a dedicated RTD team with full ownership of the business P&L. Create a culture of collaboration, performance, and agility-leveraging the broader Diageo GB matrix to accelerate impact.
Who We're Looking For
- Proven senior leadership experience in high-velocity, brand-led categories (RTD, beer, soft drinks, or FMCG).
- Strong track record in brand building, innovation, and commercial delivery.
- Skilled in turning consumer insight into market-moving strategy.
- Comfortable with complexity and ambiguity-able to lead transformational growth from the ground up.
- A passionate, creative, and digitally savvy marketer who believes in the power of culture to drive brand relevance and recruitment.
- An inclusive and inspiring leader, capable of developing talent and leading cross-functional teams with impact.
This is a rare opportunity to build a new growth engine within one of Diageo's most iconic markets, and a defining leadership role for anyone passionate about marketing that delivers both brand love and business results.