Entertainment Partnerships Manager ( 12 months )

Job Title: Entertainment Partnerships Manager

Location: Dublin

Duration: 12 months

Overview of the role:

Working in the Partnerships team withing the wider Marketing function and reporting to the Brand Experience Lead, the Entertainment Partnerships Manager will lead Diageo's collaboration with entertainment partners across venues, theatres, and outdoor music festivals. This role is pivotal in amplifying brand visibility, driving consumer engagement, and ensuring the seamless execution of partnership activities. It plays a critical role in maximising Diageo's investment in the music and entertainment space-an increasingly vital channel in a challenging market landscape!

Key Responsibilities

• Strategic Planning: Develop and implement partnership strategies that align with Diageo's brand objectives across our event portfolio.
• Commercial Planning: Collaborate with commercial teams to enhance execution in and around venues and events.
• Contractual Delivery: Lead the end-to-end delivery of the entertainment partnerships across all activation platforms, including events and venues.
• Event Coordination: Oversee the planning and execution of events, ensuring Diageo's presence is consistent, impactful, and aligned with brand standards.
• Stakeholder Management: Build and maintain strong relationships with entertainment partnerships, venue operators, event organisers, agencies, and procurement partners.
• Brand Activation: Design and manage brand activations, including promotional campaigns, product placements, and experiential marketing initiatives.
• Ticketing and Hospitality Management: Lead the management of ticket allocations and distribution for events, ensuring seamless coordination with internal collaborators and partners to maximise value and access.
• Budget Management: Develop and manage budgets for partnership activities, ensuring efficient and effective use of resources.
• Performance Analysis: Monitor and evaluate partnership performance, providing actionable insights and recommendations for continuous improvement.
• Compliance & Safety: Ensure all partnership activities adhere to relevant regulations, brand guidelines, and safety standards.

• Proven experience in partnership management, event coordination, or marketing within the entertainment or FMCG sectors.
• Strong leadership capabilities with a track record of managing cross-functional teams and fostering collaboration.
• Excellent verbal and written communication skills, with the ability to influence and present with impact.
• Analytical approach with the ability to interpret data and drive performance-based decisions.
• Creative problem solver with a passion for developing innovative brand experiences.
• Highly organised, with the ability to manage multiple projects and deadlines simultaneously.

• Passion for Entertainment: A genuine enthusiasm for music, theatre, and live events.
• Adaptability: Comfortable working in a fast-paced, ever-evolving environment.
• Customer Focus: Committed to delivering exceptional experiences for consumers and partners alike.