Consumer Planning Manager

About us

From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing has changed. We're the world's leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy and reward them with the career-defining opportunities that they deserve. Our ambition is to build the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world's very best people. Feel encouraged? Then this may be the opportunity for you.

Serengeti Breweries Limited (SBL) is a fully integrated beverage business in Diageo Africa (supply and demand for beer and spirits).

SBL flagship brand is Serengeti Premium Lager. Other brands in the portfolio include Serengeti Lite, Guinness, Pilsner and SIB. Headquartered in Dar es Salaam, SBL is also the distributor of several global Diageo international world-class spirits brands such as Johnnie Walker, Smirnoff, Gordon's, Bailey's and Captain Morgan.

About the role:

The Consumer Planning Manager to provide insights to the business to sharpen the activities to support the team to deliver the overall company strategy.

Role Responsibilities:

Market research and consumer Insight generation:

• Identifies gaps in consumer and retail information either directly or through liaison with team members and translates this into research projects.
• Prepares research briefs for agencies
• Instructs research agencies that handle consumer and retail research on behalf of the company and monitors their work to ensure compliance, timely, quality and on budget outputs.
• Interprets research information and generates/complies user friendly summary reports for internal use.
• Disseminates market and consume insights within the company.

Market Planning:

• Manage and co-ordinate the preparation marketing plans for the company, ensuring that they comply with marketing strategy, policies and timelines.
• Provide statistical support by way of information and data to the preparation of planning & business reviews/
• Manage the analysis of performance data and disseminate the information to the commercial team and other internal users.

Inter-departmental coordination:

• Work hand in hand with legal & Finance to ensure the compliance agenda is being delivered by providing relevant information and data.
• Share market and consumer research information with Sales, Finance & Supply to enable the functions' to focus its business development activities and benefit from all available business building opportunities.
• Work closely with Finance in respect to budget tracking, variance analysis, etc.

Qualifications and Experience Required

• Bachelor's degree in Business, or research degree in Business, Finance desirable.
• 4-5 proven successful years in Research or Monitoring and Evaluation and/or planning in a commercial setting.
• Strategic penetration, commercial exposure and understanding
• IT Literacy in Excel and statistical analysis software
• Strong interpersonal skills - able to manage across functional projects and teams and execute them all well.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Client-provided location(s): Dar es Salaam, Tanzania

Job ID: Diageo-JR1118172

Employment Type: FULL_TIME

Posted: 2025-10-10T19:01:23