Consumer Planning Manager

Job Title: Consumer Planning Manager

About the Function:

Our Marketing team are creators, helping to build and nurture some of the world's most loved brands. We craft amazing connections with people around the world to celebrate our brands' legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands' uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we're celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you'll be celebrated and supported in our inclusive culture.

About the role:

Diageo is committed to becoming the best performing, most trusted and respected consumer products company in the world. Being passionate about our consumers and customers sits both at the heart of our values and how we will deliver our performance ambition in every country where Diageo operates.

Our role as Consumer Planners in Diageo is ‘to lead the total business with ideas and insights that sell more.' Our stakeholders expect us to excel at leveraging our unique skill at leading the business to make the right strategic and commercially savvy evidence- based decisions within the ever-changing context of our consumers and customers lives.

Our function is rooted in a ‘Planning' philosophy and mindset. We have an industry recognized track record of thought leadership, beyond functional research expertise, strongly influencing brand building thinking and how we do marketing at Diageo.

We seek to attract the most promising leaders and inspire them to deliver their best work ever. As a Consumer Planning community we are committed to investing in our people - in capability development, coaching and building powerful relationships within Planning, cross-functionally and with our agency partners.

To achieve our ambition and realize our potential, our planners must be much more than skilled research practitioners.

They must be able to:

• Define and articulate opportunities for brand/category/market growth
• Synthesize data and understanding from multiple sources - quantitative and qualitative - and join the dots in a meaningful, actionable way.
• Uncover deep insight but also generate the implications that will drive growth.
• Apply insights from measurement and evaluation to improve the efficiency of our A&P spend.
• Boldly prioritise the finite time available to focus on tasks that add maximum value to Diageo - stop or delegate everything else.
• Effectively influence the business to make the right consumer/ shopper led strategic and commercially savvy decisions.
• Fuel the business with consumer/ shopper led provocations and understanding to instigate change.

• Externally diligent - to culture, trends and market place dynamics to detect the factors that could positively or negatively impact growth.

• To manage and build the relationship with key external agency partners, brand team, innovation and finance team in Uganda and build understanding of the value of consumer / shopper input / planning skills among the teams.
• Bold, influential leaders who are inspired by proactively shaping the business and future trends.
• Deeply curious about consumers, shoppers, our brands and markets.
• Immersed in culture and obsessive about harnessing it.
• Innovative and creative but also intellectually rigorous in the thinking - a master of both the art and the science of Planning.
• Truly collaborative, a key team player but an objective voice of reason.
• An industry thought leader and agitator

• Bold, influential leaders who are inspired by proactively shaping the business and future trends
• Proven track record in research/planning roles with a significant focus on strategic brand planning, brand positioning and evidence of sound quantitative analysis.
• Immersed in culture and obsessive about harnessing it.
• Innovative and creative but also intellectually rigorous in the thinking - a master of both the art and the science of Planning
• Truly collaborative, a key team player but an objective voice of reason
• Extensive and proven experience in multimarket, complex environments.
• Insatiable curiosity for understanding consumers, shoppers, and the world they exist in, with evidence in applying this to drive brand growth.
• An individual with the ability to influence across senior levels in the Category and Brand Communities.
• 7+ years relevant experience in research/planning related fields
• Bachelor's degree in Statistics or related fields, Masters is added advantage.