Commercial Planning Manager

Job Title

About us

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function:

Our Marketing team are creators, helping to build and nurture some of the world's most loved brands. We craft amazing connections with people around the world to celebrate our brands' legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands' uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we're celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you'll be celebrated and supported in our inclusive culture.

Role Responsibilities:

• Responsible for ensuring the organization is equipped with business information to delivery flawless Planning through efficient cycle planning & briefing process.
• Leads activity selection sessions, planning conversations and activity plans / cycle brief sign off´s. Ensures that all activity and A&P is properly planned and uploaded in planning tool (ADAPT).
• Monitors and tracks A&P and executional trade spend for each project/platform, delivers M&E on activities with input from Activation Executive and drives promotional effectiveness (ROI) and forecasting accuracy of promotional volume.
• Prepares and keep M&E Tracker updated according to M&E policy and ensures full compliance with CARM and Diageo Code of Conduct.
• Leads M4M planning (BTL A&P and Executional Trade Investment), consolidates input from all areas (Growth, Sales, Marketing) presents, follows up for approval and ensuring alignment with M&E Policy, ensures it follows all planning process guidelines.
• Ensures Innovation launching phases makes perfect fit with the Cycle Planning.
• Provides Input on PMR related to impact in Volume Forecast/BB (Volume Update), BB + Baseline and revise impact, communicates actions and incorporate into the demand plan.
• Generates input for Pre-demand: Activity Calendar, Execution Tracker and Building Blocks, leads forecast desitions with input from Commercial / Market Manager
• Performs other related duties as assigned.
• Kip's: Accuracy and timeliness of A&P / Trade Spend management; ROI improvement on promotional activities.; Forecast accuracy and volume delivery; Execution quality (M&E and ISSY/TRAX scorecards).

• Bachelor's Degree required in Business or related field.
• English and Spanish speaker.
• Minimum 5 years of experience in sales and /or customer marketing /trade marketing areas with specific experience of distributor-based businesses.
• Good understanding about how the total sales organization operates and how to drive its effectiveness.
• Proven experience leading and coaching teams (own and/or indirect).
• Ability to work around and within a variety of different market conditions and demographic factors.
• Analytical and presentation skills.
• Strong influencing, negotiation and collaboration skills, with a range and adaptability of style.
• Good planning, organization and project management skills.
• Proactive, self-starter.
• Excellent knowledge of Microsoft PowerPoint and Excel.