Commercial Analyst

Job title: Commercial Analyst

Location: Amsterdam

About Diageo

Diageo is a global leader in premium drinks, with iconic brands including Johnnie Walker, Guinness, Smirnoff, Baileys, Tanqueray, and Captain Morgan. Our purpose - to celebrate life, every day, everywhere - inspires us to create exceptional experiences for consumers and deliver sustainable growth across more than 180 countries.

At Diageo, you'll join a culture that values curiosity, bold thinking, and collaboration, giving you the freedom to shape your career and make a lasting impact.

Role Overview

The Commercial Analyst will play a critical role in driving commercial performance by providing actionable insights, robust analysis, and clear recommendations to support decision-making. Working closely with Sales, Finance, Marketing, and Customer Marketing teams, you will help identify growth opportunities, optimise execution, and ensure the effective implementation of commercial strategies.

• Performance Analysis
  • Monitor and analyse coverage, in-store-execution, competitors, and performance across brands, channels, and customers.
  • Translate complex data into clear insights to support decision-making and strategy development.
  • Unlock impactful dashboards in the field to sales organization.
  • Help visualize and interpret trends in wholesaler and outlet performance for key partners.
  • Provide regular performance dashboards and reports to senior stakeholders for weekly and monthly reviews.
• Governance & Data quality
  • Support the cleansing, transformation, and validation of sales and distribution data.
  • Assist in the creation of reports and dashboards to track integration progress and data quality metrics.
  • Perform exploratory data analysis to support the development of outlet segmentation logic.
  • Maintain documentation related to data definitions, sources, and transformation rules.
  • Assist with testing and validation of new data pipelines and segmentation models.

• Cross-Functional Collaboration
  • Work closely with Marketing, Finance, and Commercial teams to align insights with business priorities.
  • Help prepare materials for stakeholder presentations and status updates.
  • Coordinate with internal teams and external partners on impact on reporting solution from new technology (e.g. new future sales tools, etc.)

• Bachelor's degree in Business, Economics, Finance, Data Analytics, or related field.
• 2-4 years' experience in commercial analysis, business intelligence, finance, or a similar role (FMCG or beverages experience desirable).
• Strong analytical skills with experience in data manipulation and visualization tools (e.g., Excel, Power BI, Tableau).
• Commercial approach with ability to connect data to business outcomes.
• Strong communication skills with the ability to influence partners.
• Good organizational skills and attention to detail.

• Analytical Mindset: Connects data to growth opportunities with clarity and impact.
• Consumer & Customer Focused: Keeps the end consumer and customer at the heart of decisions.
• Agility: Works with speed and adaptability in a fast-changing environment.
• Collaboration: Builds strong relationships across functions and teams.
• Curiosity: Challenges the status quo and seeks innovative solutions.

• The chance to shape the performance of some of the world's most iconic brands.
• Development opportunities in a global business with a strong track record of investing in people.
• A culture of inclusivity, creativity, and celebration.
• Competitive reward and benefits package.