Channel Activation Executive/客戶行 銷專員 - TOT
4 days ago• Taipei, Taiwan
About this role
As Traditional On Trade (TOT) customer marketing expert, you will develop & lead planning that fully integrate shopper, customer and channel insights based on brand/category solutions & activities for customers/channels.
Accountabilities:
- Be accountable for TOT AOP, NSV and TP target delivery.
- Responsible for shopper marketing program development & execution to ensure timely & quality delivery
- Develop category strategy and RTC strategy to fulfil channel needs and grow categories/deliver business results.
- Develop channel cycle planning to ensure AOP delivery and RTC profitability.
- Ensure Diageo Execution standard is achieved
- Manage BTL agencies
- Manage and evaluate (M&E) CM performance
- Manage/Control budget (A&P/FTT) and the program results
- Support MBP (trade strategy) process
- Support brand to deliver brand objectives - brand communication & innovation (integrated BTL execution base on BM's brief)
- Ad hoc projects i.e. new product launch plan, workshop etc
Qualifications and Experience Required:
- 5+ years in sales/customer marketing/brand marketing related experience
- Strong consumer or category marketing capabilities
- Master at creating alignment across our consumer, shopper, customer and channel agenda
- Proven success at driving change and inspiring and influencing significant (or cross-functional) teams to get behind new ideas
- Strong team player
- Proven success in execution excellence
- Good at detail analysis and finding insights
- Good time management, priority setting and communication skills
Working with Us
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
About Us
Want more jobs like this?
Get jobs in Taipei, Taiwan delivered to your inbox every week.

From Arthur Guinness to Johnnie Walker, our business was founded on people of great character and in 250 years, nothing's changed. We're the world's leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy. And it's why we reward them with the career-defining opportunities that they deserve.
Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world's very best people.
We're looking for people with creativity, boldness and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level.
Feel inspired? Then this may be the opportunity for you.
Client-provided location(s): Taipei, Taiwan
Job ID: Diageo-JR1118709
Employment Type: FULL_TIME
Posted: 2025-10-16T19:03:29
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- FSA With Employer Contribution
- HSA
- HSA With Employer Contribution
- Fitness Subsidies
- Pet Insurance
- Mental Health Benefits
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
- Adoption Leave
Work Flexibility
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Casual Dress
- Happy Hours
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Volunteer Time Off
Financial and Retirement
- 401(K)
- Pension
- Stock Purchase Program
- Performance Bonus
- Relocation Assistance
Professional Development
- Tuition Reimbursement
- Promote From Within
- Mentor Program
- Access to Online Courses
- Lunch and Learns
- Internship Program
- Leadership Training Program
- Associate or Rotational Training Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
- Woman founded/led
Company Videos
Hear directly from employees about what it is like to work at Diageo.