Job Title : Business Development Director, WA/NE/AK
Locations: Off-Site WA - Seattle area
About the Team
Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.
We're operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you'll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We'll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
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About the role:
The Business Development Director WA, AK, NE ensures excellence in the planning and execution of Market growth and profit in alignment with the company's business performance objectives for the Spirits business in the assigned state. This is primarily achieved through effectively leading, planning, directing, motivating, training, and measuring the Distributor's direct organizations. Owns the management of the trade marketing agenda to supplement the sales initiatives.
Role is responsible for embedding the Diageo's vision set within our Distributor partner by providing clear direction and objectives. Role significantly influences the distributor teams, maintains a two-way collaborative dialogue, emphasizing teamwork, and getting results.
Role Responsibilities:
- Engage with state-level Distributor GMs on ensuring delivery of category financial and executional performance in assigned states
- Identify and implement growth opportunities specific to category in assigned state/s, incorporating trends from latest insights gathered from the field
- Identify and plan local-level activation events that build brand awareness and tell our unique stories to our core consumers
- Equip and empower Distributor Field Sales teams on creating the "perfect outlet"
- Accountable for execution and activation KPIs and market share growth in Strategic Accounts and Independent channels in the market
- Identifies accounts with the greatest potential, allocates resources accordingly
- Deliver financial responsibilities by developing and driving Execution and Depletion performance strategies with cross-functional teams (RGM, Activation, On-Premise, National Accounts, Finance) and Distributors in accordance with national brand, customer, and channel strategies.
- Builds outstanding performance-based relationships with distributors and ensures Diageo's route-to-market (RTM) is positioned to win for the short, medium, long term. Is always evaluating RTM strategies and engaging internal support where needed to motivate change as required.
- Must have a strong awareness of the impact of environmental, social, and legal factors as they relate to the sales process, as well as distributor economics and their individual business objectives
- Works with the VP of Performance, RGM & Distributor Managers to identify and deliver pricing strategies in the market
- Ensures that Diageo is growing Market Share in the top accounts through the retail team & connection with distributors.
Financial Accountability
- Depletion-based P&L (dNSV, trade spend, dGP, dGM)
- Shipment-based P&L (NSV, GP, GM)
- Third-party agency marketing budget
- Personal and team's T&E expenses
Leadership and Dial-Up Behaviors
Lean into our "dial-up behaviors" and core values
- Be externally curious
- Collaborate efficiently
- Experiment and learn
- Act decisively
Experience/skills required :
- Undergraduate degree preferred and must have 10+ years of market development and selling experience with proven successes in achieving volume and profit targets
- Must have field sales, distributor management, and leading teams experience
- Must have detailed knowledge of financial management, including working applications of financial planning, analysis, and strategy
- Must have skills in pricing analysis and efficiency. Must understand and apply data analysis to drive effective portfolio strategies
- Very positive; highly organized; excellent influencer; exhibits independence/needs little supervision; quick learner; and exhibits resiliency and tenacity in the face of challenge
- Understands supplier/distributor dynamics and product supply chain
- Persuasive selling, negotiation, & problem solving
- Ability to seek out brand growth opportunities through the lens of flawless execution, brand marketing opportunities, and activation that creates consumer engagement
- Moves with considerable pace, inspired to take action, and possesses a steadfast appetite for continuous improvement
Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.
Rewards & Benefits Statement:
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you!
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