ROLE PROFILE: Sr Brand Manager 5A
Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life!
About the Function:
Our Marketing team are creators, helping to build and nurture some of the world's most loved brands. We craft amazing connections with people around the world to celebrate our brands' legacies and reimagine them for the world today, and into the future.
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Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands' uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we're celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you'll be celebrated and supported in our inclusive culture.
PURPOSE OF THE ROLE
As Buchanan's Senior Brand Manager, your main responsibility will be to promote the brand image & brand sales growth through the creation and execution of brand strategies, brought to life through advertising, packaging, communications, pricing and promotional activities across all media.
In addition, this role needs to be able to operate and perform the following:
- Develop and apply high knowledge of the business & financials.
- Consistent alignment between reserve strategy and innovation portfolio
- Consistently deliver great performance.
- Ability to encourage and influence others within the business.
- Build extraordinary relations with those who work internally and externally. Multifunctional and multi-market team working.
- Capable of challenging and influencing thinking across a broad range of collaborators
- Lead the team; work with them and in their development. Support them so that they can perform at their best.
- Delivery of a successful Core (with focus in STD and DLX) business strategy (based on brand health and profitability/ sales) short and long term.
- Delivery of successful brand strategy (based on brand health and profitability). Short term and long-term brand strategies.
- Responsible for Game planning developing and execution. Brand communication strategy, ATL as BTL
- Agencies management, to develop true partnership.
- Influence key collaborators to improve business opportunities and alliances. Lead global brand relationship, influencing them to align the market strategy.
- Make cultural impact with the brand equity through brand's passion points.
Qualifications & Experience Required:
- Proficient Numerical Skills
- Bachelor in BA, or similar.
- Strong Critical Thinking Capabilities
- Strong leadership capabilities.
- Proactive
- Strong Teamwork Skills
- Proficient English/ Spanish
- Previous experience as Sr Brand Manager
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don't let anything stop you from applying.
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.