Brand Manager - Mainstream Spirits

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands' uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we're celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you'll be celebrated and supported in our inclusive culture.

About the role:

Uganda Breweries operate in a fast-paced and competitive market with bold growth plans. The role of Brand Manager is critical in driving business performance through strategic brand building, consumer understanding, and perfect execution. This position supports a portfolio of brands with a focus on building long-term equity and achieving sustainable commercial results.

Dimensions:

The Brand Manager is responsible for the financial health of their brand(s), including ownership of the brand P&L, budgeting, and forecasting. This includes managing Advertising and Promotion investment to improve return, contributing to pricing strategy, supervising brand profitability, and working closely with Finance and Commercial teams to ensure delivery of both top-line growth and bottom-line performance.

The role will require the incumbent to develop broad cross functional working relationships across commercial, business support and supply community interfaces. Furthermore, this role will need to develop strong relationships with the Global Brand Team and Regional team. The role also requires leadership of key external partners, specifically agencies.

To lead the strategy and execution for the brands within the portfolio, delivering against both commercial and brand health KPIs. This includes defining positioning, driving brand campaigns, identifying growth opportunities, and ensuring outstanding execution across all consumer touchpoints.

Role Responsibilities:

• Lead the development and execution of the brand strategy in line with overall business and marketing objectives, including annual planning and pricing strategies.
• Design and implement consumer data-driven marketing initiatives to support long-term brand growth across relevant channels.
• Develop and lead coordinated 18-month activity plans that align with strategic priorities and channel objectives.
• Ensure high standards of execution across all brand touchpoints, maintaining consistency and improving impact.
• Support the creation and delivery of innovation and renovation plans in collaboration with cross-functional and external teams.
• Supervise and analyze brand performance using commercial and consumer KPIs, and lead course-corrective actions where needed.
• Lead external agency partners (creative, media, PR, digital, etc.) to ensure alignment with brand goals and delivery of high-quality work.
• Build strong cross-functional relationships with internal stakeholders such as Commercial, Customer Marketing, Supply Chain, and Business Support.
• Act as the internal brand ambassador, fostering passion and advocacy for the brand across the organization.
• Provide support to the Marketing Manager and team on key strategic projects and business priorities.

Experience / skills required:

Qualifications:

• Degree in a Marketing related field
• Post graduate degree / CIM Qualification is an advantage.
• High cognitive ability.

Experience:

• Minimum of 3-4 years in Brand Management with previously demonstrated success within this environment.

• Experience working with and successfully handling agencies / strategic partner relationships.
• Demonstrated success in a demanding, dynamic business environment.

Key Skills:

• Leadership with strategic brand planning
• Campaign and project management with analytical decision-making
• Commercial and market understanding
• Skilled in motivating agencies, suppliers, and cross-functional teams
• Progressive thinker with a creative edge
• Sound creative judgment aligned with brand goals
• Deep consumer insight to drive brand relevance

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

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