Brand Manager - Irish Brand Homes
Yesterday• Dublin, Ireland
Brand Manager-Irish Brand Homes
Location: Guinness Storehouse, Dublin, Ireland
Full time, 12-month Fixed Term Contract
Closing Date: November 7, 2025
About Us
Located in the heart of St. James's Gate Brewery, the Guinness Storehouse is recognised as the world's leading tourist attraction welcoming millions of visitors every year.
Since our launch in 2000, we've been on an incredible journey of growth and innovation. From our 360-degree panoramic Gravity Bar to our award-winning flagship store and the fascinating Guinness Archive, every corner is filled with immersive, sensorial guest experiences that tell our rich story.
In our inclusive culture, where we value each other and celebrate different perspectives, you'll be supported to thrive and recognized for your unique contributions, as we unlock a brighter, more exciting future together.
If this resonates with you, come join us at the Home of Guinness.
About the Role
As a custodian of the brand, work with the Commercial team to craft and deliver brand strategy to recruit consumers and deliver commercial outcomes while ensuring brand purpose is always at the heart of all activity. Deliver this by building exciting campaigns to bring brand purpose to life, building awareness and driving recruitment.
Top 3 Accountabilities
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Build a Purposeful Winning Brand
Working in collaboration with the team to build commercially focused, inspiring marketing plans, keeping the brand purpose at the heart of the thinking. Bring the brand purpose to life in culture with creative magic and flair.
Drive Marketing Performance
Finding the right balance between creativity and commerciality to ensure brand marketing work results in market share gain and shifts in key brand metrics.
Develop Powerful Relationships
Develop strong relationships internally across all levels and departments in the business. Develop strong relationships externally with key agency partners and with important external stakeholders such as Tourism Ireland, Failte Ireland and others.
Leading
- Lead the development and execution of comprehensive brand plans, collaborating with cross-functional teams and agencies to advance our digital, experiential, PR, and C&E agenda.
- Primary contact for brand homes; work closely with agencies and internal teams to ensure seamless omnichannel experiences.
- Oversee and manage budgets across brand homes working in collaboration with brand homes and finance teams
- Manage end-to-end project delivery of key campaigns throughout the year in partnership with both external agencies and internal stakeholders.
- Engage key internal stakeholders including the commercial and the wider brand homes teams. Build additional relationships with key external industry bodies such as Tourism Ireland and Failte Ireland to explore and unlock collaborative opportunities.
Supporting
- Work closely with the commercial team to develop and execute brand plans, ensuring brilliant execution through engaging and orchestrating cross-functional teams.
- Ad hoc project support as needed, demonstrating flexibility and responsiveness to emerging business needs.
Qualifications & Experience
- 4+ years of relevant marketing experience
- Proven brand management experience with a focus on digital, culture, and events
- Experience managing, motivating and mobilising individuals and teams e.g. agency partners, internal stakeholders.
- Successful management of external agencies, resulting in strong and positive outcomes
- Comfort working within a fast-paced, entrepreneurial and matrixed environment
- Educated to Graduate level, preferably within marketing or a business-related subject
- Ability to manage detailed projects from beginning to end brilliantly - a "multi-tasker", with a strong sense of urgency to deliver outstanding business results, and an ability to recognise course correction requirements.
- Excellent communication skills both written and verbal
- Desirable: experience in tourism, events, hospitality companies or organisations
Working with Us
Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying. We offer a highly competitive rewards and benefits package including contemporary work life balance policies and wellbeing activities
- Annual merit increases (performance based)
- Annual bonus (performance based)
- Contributary pension scheme
- Share options
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and listened to, is a crucial part of this.
We believe the most diverse and inclusive culture makes for a better business and a better world.
We know that for our business to thrive and for Diageo to realise its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the countries in which we operate and to reflect our broad consumer base.
Around the world we have a number of inclusive Business and Employee Resource Groups known as BRGs and ERGs. These influential groups, made up of our people, represent various viewpoints, experiences and communities who generate thought-provoking work to enhance our business and workplace, creating a sense of belonging and opportunities for all.
Join us, and you'll be part of an organisation that embraces diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of - and help build - an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. And you'll help us champion inclusion and diversity across our entire business: with our employees, our suppliers, across our brands, and within the communities in which we operate.
Feel inspired? Then this may be the opportunity for you.
Client-provided location(s): Dublin, Ireland
Job ID: Diageo-JR1118951
Employment Type: FULL_TIME
Posted: 2025-10-31T19:02:47
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- FSA With Employer Contribution
- HSA
- HSA With Employer Contribution
- Fitness Subsidies
- Pet Insurance
- Mental Health Benefits
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
- Adoption Leave
Work Flexibility
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Casual Dress
- Happy Hours
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Volunteer Time Off
Financial and Retirement
- 401(K)
- Pension
- Stock Purchase Program
- Performance Bonus
- Relocation Assistance
Professional Development
- Tuition Reimbursement
- Promote From Within
- Mentor Program
- Access to Online Courses
- Lunch and Learns
- Internship Program
- Leadership Training Program
- Associate or Rotational Training Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
- Woman founded/led
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