About us
From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing has changed. We're the world's leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy and reward them with the career-defining opportunities that they deserve. Our ambition is to build the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world's very best people. Feel encouraged? Then this may be the opportunity for you.
Serengeti Breweries Limited (SBL) is a fully integrated beverage business in Diageo Africa (supply and demand for beer and spirits).
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SBL flagship brand is Serengeti Premium Lager. Other brands in the portfolio include Serengeti Lite, Guinness, Pilsner and SIB. Headquartered in Dar es Salaam, SBL is also the distributor of several global Diageo international world-class spirits brands such as Johnnie Walker, Smirnoff, Gordon's, Bailey's and Captain Morgan.
Purpose of the role
Leverage consumer insights to ensure effective development and implementation of strategy to shape, grow and build brands.
This role has the responsibility of the driving the delivery on the NSV target for the brand(s) they are accountable for & full oversight on their brands A&P to deliver on the brand GM.
Key Accountabilities
Lead the development, implementation, and ongoing evaluation of the annual strategic brand plan, ensuring thoughtful management of the allocated budget.
Analyze a variety of market research data, including secondary research, and identify opportunities to enhance brand strategies through inclusive and informed decision-making.
Collaborate with external partners, including promotions and media agencies, to foster a shared vision and deliver impactful, creative campaigns.
Partner closely with commercial teams to build alignment and enthusiasm around brand plans, ensuring seamless and effective execution.
Oversee brand advertising and promotional efforts to drive sustainable brand growth while fostering innovation and customer engagement.
Design and implement a thoughtful media strategy aligned with brand values and market insights.
Recommend and support public relations activities that authentically represent the brand and resonate with diverse audiences.
Monitor brand performance, including availability and sales, and proactively address factors influencing growth and market share.
Stay informed on competitor activity and market dynamics, taking strategic action as needed to maintain brand relevance and competitiveness.
Evaluate and recommend updates to brand packaging and extensions in collaboration with the Marketing Manager, ensuring inclusivity and customer appeal.
Regularly track brand costs and profitability, and provide insights and recommendations for continuous improvement and responsible financial stewardship.
Prepare timely reports on brand expenditures and variances to support budget transparency and accountability.
Conduct regular trade visits to gain market intelligence and use these insights to inform and improve brand initiatives.
Engage with Regional Brand teams to share updates and collaborate on the successful implementation of strategic brand plans
Qualifications Required:
Qualifications
- A Bachelor of Commerce Marketing or business degree or equivalent
Experience
- 3-5 years marketing experience preferably in a FMCG environment.
- Experienced in the development and execution of advertising strategies.
Skills
- Strong leadership and strategic planning skills
- Excellent campaign management, analytical and decision-making capability
Rewards & Benefits Statement
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.