Brand Manager

Job Title: Brand Manager

Location: Tokyo, Japan

Contract Term: Permanent

About us

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function

• Marketing

Our Marketing team are creators, helping to build and nurture some of the world's most loved brands. We craft amazing connections with people around the world to celebrate our brands' legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands' uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we're celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you'll be celebrated and supported in our inclusive culture.

About the team

About the Role

• Develop Marketing Business Plan (MBP) for the assigned product to shape market luxury leadership position
• Hold accountability for a range of marketing activities, localize and adapt global luxury growth drivers, or develop new local luxury growth drivers
• Create a culture-back brand plans for the assigned luxury portfolio, that can generate impact in key occasions
• Bring deep consumer understanding and cultural intelligence to the fore in service of building our brands in culture and making many consumers dream.
• Drive ATL and BTL comms strategy in building brand awareness in top 10% occasion and nurture talkability through creative and cutting-edge ideas to ensure brand is at the front of millennial culture
• Develop/Execute a captivating Brand World that is alluring to consumers, driving instant recognition of the brand and cues luxury
• Deliver coordinated activation and creation of content through cultural partnerships, amplified through agile media
• Respond quickly to opportunities and challenges across markets and functions (supply, finance), taking advantage of a plethora of brand-building opportunities and resolving problems at pace
• Work closely with Culture, Consumer planning, Commercial team to develop & evaluate the business environment shift and propose counter action plans.
• Responsible for budget control and business targets to deliver brand growth for short and long term

Role Responsibilities

Capabilities & Accountabilities

• Marketers with the ability to create products as beacons of desire. Always focused on the external environment and deeply curious about what's coming around corners in relation to trends and talkability.
• A strong and well-informed point of view on long-term strategy
• The ability to build and align a group of diverse stakeholders on that plan, working with Senior Leaders, cross functional experts, and market teams
• Inspiring a global community of brand builders, both marketers and commercial teams, to grow the business
• Building a strong sense of team spirit within and across markets
• Inspiring and managing a complex roster of partners to deliver compelling brand plans activated in an omnichannel way
• Standing for what is right for the brand, challenging where appropriate
• Strong partnership with agencies and hold the tension for the right level of luxury standards
• Own and drive the Brand strategy, ambition and execution, inspiring, engaging and managing
• Develop stellar culture back plans on the brand to build drive talkability
• Amazing relationship builder
• Language: Japanese business level, English business level

Experience / skills required

Benefits

We are an organisation that creates products that are part of celebrations, and our culture reflects this. At Diageo, you will have the ability to work flexibly to ensure you can unlock your own potential through creating bold plans and executing your vision.

You will also be rewarded through competitive salary and monetary benefits including bonus and product allowance as well as being supported via non-monetary benefits including an industry leading parental leave policy, subscriptions to mental health and external benefit platforms.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.

Character Is Everything

--------------------This is Diageo External Job Advert template---------------------

Rewards & Benefits Statement

We recognise and value performance, offering our people a highly competitive Rewards andn Benefits package including:

Flexible Working Statement

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:

Diversity statement

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.