Brand Homes Capability - Business Analyst
Job Title: Brand Homes Capability - Business Analyst
Location: 1HQ
Type of contract: Full-time, Permanent
Level: L5A
Diageo is the world's leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry. Arthur Guinness, Alexander Walker, and many other dedicated people that followed in their footsteps, cared deeply about the people and businesses they fostered, and the communities in which they operated. Today we stand on the shoulders of these giants and act with the same entrepreneurial spirit. We are a spirited company born of an incredible entrepreneurial legacy. The success of Guinness®, Smirnoff®, Johnnie Walker®, Tanqueray®, Baileys® and many more brands led to the formation of our company in 1997. And we only thrive today because of the talent of our people to grow our brands, old and new, and keep them strong.
Our purpose, celebrating life, every day, everywhere means that our brands are part of celebrations big and small. We believe that living our purpose in full is to make the most of life - to be the best you can be at work, at home, with friends, in the community, and for the community.
In CDT (Consumer Digital Transformation Team), our objective is to provide world-class consumer experiences that drive brand & business growth - whilst doing so in the most efficient and sustainable way. We have stood-up 5 engines, supported by a transversal MarTech Transformation Office, to scale these kinds of outcomes in repeatable way - consistent technology, capabilities and operating models across marketing disciplines. We strive to create global tools to support markets and brands to deliver their shape of A&P in a productive manner.
About the role:
The Brand Homes Business Analyst role sits within the Consumer Digital Transformation Team (CDT) and is vital to ensuring successful development and deployment of omnichannel solutions that enhance the visitor experience and boost commercial growth to Diageo Brand Homes.
What is a Brand Home? Brand Homes are immersive visitor experiences that bring our iconic brands to life-like the Johnnie Walker Experience in Edinburgh or the Guinness Storehouse in Dublin. These destinations feature retail spaces, bars, restaurants, and event venues, offering world-class hospitality while showcasing our brand stories and craftsmanship.
We're seeking a proactive, positive communicator who excels at engaging stakeholders and translating insights into action.
The role will work in a roadmap to integrate Brand Homes systems into Diageo's broader digital platforms, enabling consistent data capture, seamless consumer journeys, and connected omnichannel experiences.
The Business Analyst will translate commercial and operational needs into actionable requirements and work with cross-functional teams to deliver user-centric, compliant, and scalable omnichannel capabilities for Brand Homes.
You will be responsible for:
- Lead requirements gathering sessions with Brand Homes stakeholders, CDT Product Owners, and technical SMEs to capture business needs.
- Document and maintain user stories, business requirements, and acceptance criteria aligned to digital product and data goals.
- Support the configuration and enhancement of Brand Homes platforms, including ticketing and booking engines, CRM integrations, POS, and experience management systems.
- Ensure that requirements align with Diageo's global digital strategy, DDP2.0 web standards, and compliance requirements (e.g., GDPR).
- Facilitate backlog grooming, sprint planning, and agile ceremonies for development workstreams related to Brand Homes.
- Partner with the Product Owner to manage prioritisation and trade-offs across functional and technical requirements.
- Support UAT planning and execution to ensure high-quality omnichannel solutions are delivered.
- Ensure that reporting and data capture capabilities are embedded in all Brand Homes touchpoints to drive insights and performance optimisation.
Qualifications and Experience Required:
- 5+ years of experience in digital or IT business analysis, preferably within consumer-facing industries such as retail, ticketing, events or hospitality.
- Demonstrated experience in agile delivery environments, including working with product backlogs, sprint cycles, and MVP definitions.
- Strong understanding of omnichannel experience design, commerce platforms, ticketing platforms, web technologies, gift card functionality, loyalty and CRM systems.
- Proven ability to collaborate with global and regional stakeholders across commercial, technical, and compliance functions.
- Experience working on integrations across web, POS, and CRM systems is highly desirable.
To be successful in this role, you will need:
Want more jobs like this?
Get jobs in London, United Kingdom delivered to your inbox every week.
- Successful definition and documentation of omnichannel product requirements.
- On-time delivery of digital enhancements aligned with the Prometheus roadmap.
- High stakeholder satisfaction from Brand Homes and CDT teams.
- Improved digital engagement and conversion metrics across Brand Homes.
Working with Us
Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.
- We offer a highly competitive rewards and benefits package including: Modern work life balance policies and wellbeing activities
- Annual merit increases
- Annual bonus
- Share options
Our purpose is to celebrate life, every day, everywhere. And crafting an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be encouraged and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, attitudes, and more.
Our ambition is to build the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of crafting the next generation of celebrations for consumers around the world.
Feel encouraged? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- FSA With Employer Contribution
- HSA
- HSA With Employer Contribution
- Fitness Subsidies
- Pet Insurance
- Mental Health Benefits
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
- Adoption Leave
Work Flexibility
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Casual Dress
- Happy Hours
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Volunteer Time Off
Financial and Retirement
- 401(K)
- Pension
- Stock Purchase Program
- Performance Bonus
- Relocation Assistance
Professional Development
- Tuition Reimbursement
- Promote From Within
- Mentor Program
- Access to Online Courses
- Lunch and Learns
- Internship Program
- Leadership Training Program
- Associate or Rotational Training Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
- Woman founded/led
Company Videos
Hear directly from employees about what it is like to work at Diageo.