Assistant Manager - Shopper Insights and Market Intelligence

About this role

To analyse share performance and convert the findings to actionable insights, and champion shopper & customer understanding / insights throughout sales& marketing activities through cross functional collaboration with sales, marketing and finance etc.

You will be responsible for:

• To serve as thought partner to function / channel leaders; and provide key decision-making support to senior stakeholders
• To contribute to the development of category, portfolio & trade strategies with insights obtained through internal and external research
• To lead / drive shopper insights generation and issue / opportunity identification process for on / off-premise and key customers: 1 ) Point of contact with region / global to learn and share best practice with local team; 2) Manage research agencies for customized research project
• To enable customer marketing (CM) team to deliver shopper-based programs /plans tailored to the needs of customers and consumers :1) Draw key implications from shopper insights; 2) Ensure CM team's programs / plans capture shopper-based insights to achieve desired impact
• To inspire and embed category, portfolio & channel / customer understanding into the thinking of CM team and wider commercial organization
• To take on ad-hoc projects / tasks assigned by senior management and develop solutions and oversee implementation
• To prepare & perform monthly market information reporting to management team
• To consolidate data and be the contact window for Taiwan TNT
• Comply compliance - Responsible Research guidelines

To be successful in this role, you will need:

• Minimum 3-5 years relevant experience, preferably with management consulting/ insight agency experience
• Consumer goods or adult beverage category experience strong plus
• Strong technical experience with advanced software skills (Nielsen - strong plus) and Microsoft Office (Excel, PowerPoint)
• Ability to break down and solve problems through quantitative thinking and analysis
• Comfort with ambiguous, ever-changing situations
• Strong project & time management
• Proven senior stakeholder management skills & success at driving & inspiring change

Working with Us

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.

Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

About Us

From Arthur Guinness to Johnnie Walker, our business was founded on people of great character and in 250 years, nothing's changed. We're the world's leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy. And it's why we reward them with the career-defining opportunities that they deserve.

Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world's very best people.

We're looking for people with creativity, boldness and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level.

Feel inspired? Then this may be the opportunity for you.

Client-provided location(s): Taipei, Taiwan

Job ID: Diageo-JR1117976

Employment Type: FULL_TIME

Posted: 2025-09-15T18:55:42