SFMC Email Specialist

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day. Position Summary

Come join our Digital Communications team. The Salesforce Marketing Cloud Email Specialist is a multi-channel marketing specialist who will deliver campaigns across digital and non-digital media. As a resident architect in Salesforce Marketing Cloud, you will be responsible for ongoing development of our Salesforce Marketing Cloud deployment along with creating solutions for business owners that include journeys, automations, data extensions, email, SMS, print, content management and data analysis. Fundamental Components

• Responsible for multi-channel campaign execution including segmentation, design, and reporting. They will be using the Salesforce Marketing Cloud platform to build multi-channel marketing journeys (including email, print, phone, and mobile touchpoints)
• Performing day-to-day marketing operations including campaign set-up, segmentation, scheduling, testing, tagging, and deployment
• Audience / List segmentation and contact management using SQL
• Contributing to team by proactively identifying opportunities for process improvement and reducing execution complexity

• Experience with marketing automation platforms (Salesforce Marketing Cloud preferred)
• Ideally professional experience of 3+ years (with 1+ years of multi-channel marketing operations experience in Salesforce Marketing Cloud - email marketing provides a strong foundation)
• Working knowledge of HTML and email design principles
• Salesforce Email Specialist certification preferred, with an understanding of how journeys function in Salesforce Journey Builder
• Database management/SQL experience required
• Experience working with ampscript
• Experience with Automation Studio
• Project Management skills
• Experience managing multiple simultaneous projects from concept to completion under tight deadlines
• Working knowledge of email best practices including targeted lists, subject lines, messaging and deliverability

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.