Senior Manager, Medicare Marketing

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.Position Summary

Within CVS Health, Aetna Medicare brings essential care to the nation's seniors and is a critical growth driver for the enterprise.

We're looking for energetic team members that bring creativity and strategic thinking to our work. The Sr. Marketing Manager, Medicare Acquisition Marketing will support the development and execution of cross-channel marketing programs with the goal of acquiring new members.This individual will support the lead director in strategy development, and tactical planning of successful marketing initiatives and tactics, managing cross-functional workflows and collaborating with internal and external partners.

• Responsible for supporting the Acquisition Marketing team in the end-to-end process of developing and executing performance-driven campaigns for Aetna, with a focus on the Medicare Advantage product line
• Support growth by working cross-functionally with internal and external partners to execute and manage tactics that deliver on acquisition goals
• Support briefing process for internal Aetna teams and external creative / media agencies, from brief creation to project kick-off and plan / asset development
• Develop knowledge of the Medicare industry and of the advertising / digital landscapes, using that knowledge to provide recommendations to the Acquisition Marketing leadership team that inform strategy
• Manage copy review process, working with compliance, legal, and Brand teams to ensure consumer-facing language is streamlined and impactful, while compliant with CMS (Center for Medicare and Medicaid Services), Brand and Privacy regulations
• Collaborate with Project Management, Marketing / Campaign Ops, Paid Media, and Digital Strategy teams to ensure timelines are met and all required marketing assets are delivered for successful campaign execution
• Review creative concepts and proofs to ensure alignment with strategic imperatives
• Partner agencies to ensure briefs are followed, timelines are created, and deadlines are met
• Work with Enterprise Intelligence team to identify and execute consumer research needs
• Collaborate with Analytics to develop audience segments for digital and offline targeting, and to manage learning agenda
• Actively manage and execute marketing calendar, plans and programs to implement all elements of the marketing mix
• Compile and document insights derived from first-party and syndicated sources to identify opportunities based on consumer behavior, competitor actions, and industry trends
• Work with Marketing Coordinators on URLs and phone numbers assignments

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.