At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.Position Summary
We are seeking a strategic and client-focused Senior Manager of B2B Product Strategy to lead the evolution of our digital health and wellbeing platform. While the product is used by individual members of health plans and employer groups, this role ensures that the product's vision, features, and roadmap align with the strategic goals of our true buyers-employers, health plans, and other organizational clients. You will serve as the voice of these B2B stakeholders, shaping the product experience to deliver measurable value in their wellbeing strategies and business outcomes.
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Key Responsibilities
- Own the B2B Product Experience: Execute on growth strategies and define product enhancements that align with the goals of organizational buyers, ensuring the product supports their broader health and wellbeing objectives.
- Product Financial Modeling & Pricing: Contribute to pricing strategy and financial modeling to ensure product offerings are both competitive and aligned with business objectives. Partner with finance and sales teams to evaluate ROI, cost structures and revenue opportunities.
- Client Advocacy in Design: Represent B2B client needs during product design, influencing user flows, customer journeys, and engagement strategies to reflect the priorities of the purchasing organization.
- Content & Messaging Strategy: Collaborate with product marketing to ensure messaging aligns with B2B client needs, brand voice, and engagement goals.
- Incentive Strategy Execution: Lead the development and optimization of turn-key rewards and behavioral incentive offerings that support client-defined outcomes.
- Support & Service Model Definition: Define how the product supports buyers through features like employer portals, self-serve reporting, and client-facing tools.
- Feature Adoption & Optimization: Monitor and improve adoption and engagement of B2B-specific features to ensure clients realize value from their investment.
- Client-Facing Product Representation: Act as a product expert in client meetings, sales consultations, and strategic discussions, translating client needs into actionable product strategies.
- Compliance & Risk Management: Ensure product features meet legal, compliance, and regulatory requirements for B2B clients.
- Cross-Functional Leadership: Lead without direct authority, driving alignment and compromise across product, engineering, marketing, legal, and client-facing teams.
Minimum Qualifications
- 7-10 years of experience in product management, strategy, or consulting roles
- Proven experience leading cross-functional initiatives in a matrixed environment
- Strong understanding of B2B2C models, especially in digital health, wellness, or benefits
- Experience with incentive programs, client consulting, or regulatory compliance
- Excellent communication, negotiation, and stakeholder management skills
- Experience working with employer or payer benefit teams
- Background in digital health, wellness platforms, or employee engagement tools
- Familiarity with Agile methodologies and comfortable working with internally developed tools and standard business applications (e.g., Microsoft Office, collaboration platforms)
- Strategic consulting experience in the health and wellness benefits space
- Experience supporting product sales or external buyer consultations
- Familiarity with product pricing models, financial forecasting or ROI analysis in a B2B or digital health context
- A bachelor's degree in a relevant field-such as business, health-related disciplines (e.g., public health, behavioral sciences, health promotion), or design (e.g., industrial or user-centered design)-is preferred; however, equivalent industry experience in digital health, wellness, or product strategy will also be considered.
The typical pay range for this role is:$82,940.00 - $182,549.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.Great benefits for great peopleWe take pride in our comprehensive and competitive mix of pay and benefits - investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:
- Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
- No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
- Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.