Senior Analyst, Marketing Strategy - Health Care Delivery

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day. Sr Analyst , Marketing Strategy - Health Care Delivery Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. Position Summary The powerful combination of CVS Health's diverse suite of assets, together with our health care expertise and vast consumer touchpoints are driving forward our mission to fundamentally transform the way care is delivered in the United States. As we continue to advance our strategy of building a world of health around every consumer, we must continue to drive value for our consumers by creating cross-enterprise awareness and growth of our health and wellness offers.The Sr Analyst , Marketing Strategy - Health Care Delivery will be responsible for supporting and executing our marketing strategy to drive growth of MinuteClinic s ervices . This includes supporting paid media objectives , owning MinuteClinic digital assets , driving the CRM & owned marketing strategy and redefining our MinuteClinic messaging . This role requires a blend of analytical skills, marketing knowledge, and the ability to communicate insights effectively . Key Responsibilities

• Paid Media Management : Plan, implement, and optimize paid media campaigns across various platforms, analyzing performance metrics to maximize ROI.

• Performance Evaluation : Regularly assess the performance of marketing pages and campaigns, providing insights and recommendations for improvement.

• Data Analysis : Utilize analytics tools to gather and analyze data on customer behavior, campaign performance, and market trends to inform decision-making.

• Reporting : Create and present comprehensive reports and dashboards that track key performance indicators (KPIs) and campaign effectiveness to stakeholders.

• Collaboration : Work closely with cross-functional teams, including creative, content, legal, clinical and product teams, to ensure cohesive messaging and strategy execution.

• C reative Strategy : Develop compelling, on-brand content and campaigns that drive engagement, brand awareness, and customer acquisition for MinuteClinic. Demonstrate the ability to blend strategic thinking based on data with hands-on execution .

• 2 + years of marketing experience with a foundation of business, retail, healthcare, and consumer understanding

• 2 + years of retail marketing or digital marketing/strategy experience

• Talent for working under pressure in a fast-paced, white space environment, with ability to balance business needs and requests

• Knowledge of digital tools, marketing technology and tactics

• Development of segmentation and marketing strategies based on insights and data

• Able to influence critical business outcomes in a matrix based large enterprise environment

• Act as an independent self-starter and provide thought leadership with immediate team, partners, and organization leader

• Ability to manage multiple projects and tight timelines

• Excellent writing, presentation, and communication skills

• CRM experience (triggered email campaigns, SMS and audience sizing experience within the healthcare space) a nice to have, but not mandatory

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.