Marketing Senior Manager - CVS Specialty

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day. Position Summary

As a Senior Manager for CVS Specialty Marketing, you will be responsible for building brand awareness and cultivating behavior with our B2B and B2C customers to drive profitable growth for our core businesses. This role requires expertise and knowledge of digital marketing strategies and communication channel standard methodologies to develop the overarching strategic marketing plan - rooted in data, customer insights, and outcomes focused-and lead a small team that owns the go-to-market execution.Responsibilities include, but not limited to:

• Leading a small team with ability to articulate and manage expectations on direction, resources, and support to drive business goals; proactively guide and develop talent to build a high performing team and foster career growth.
• Developing and executing on comprehensive marketing plans to achieve business awareness and retention targets for CVS Specialty. This includes brand positioning and narrative development, internal and external communication plans, marketing collateral development and channel mix to drive maximum results for patients, payors, and providers.
• Partnering closely with the business to identify and align on business priorities and ensure the plan is implemented by engaging effectively with the internal and external subject matter experts.
• Delivering effective measurement plans leveraging campaign data, audience insights, market research, industry-knowledge, and best-practices to form the most effective approaches to engage target audiences and drive demand.
• Communicating with business partners on plans and performance in a continuous improvement cycle to meet and exceed goals.

• 8+ years Digital Marketing experience, including ecommerce, direct response, and consumer experience
• 3+ years of previous experience driving digital transformation and developing integrated marketing communications

• Knowledge of Healthcare, Pharma, and/or PBM industry a plus
• Strong team and relationship management skills with demonstrated strength in developing talent
• Proven track record of the ability to work collaboratively with internal and external business partners
• Creative problem solver who can provide mentorship to the team, as well incorporate new insights into plans and act decisively and independently
• Demonstrated cross functional collaboration
• Ability to use and master leading digital and analytic tools (e.g., Adobe Analytics, Tableau, etc)
• Experience with developing test and learn innovative solutions to enhance effectiveness of marketing strategies and campaigns
• Solid quantitative skills the work process, when needed, from ideation to go-to-market; someone that can "figure it out" in a manner that drives to action
• Broad business acumen, including experience [or familiarity with MarTech stack and tools (Adobe suite, SFMC)]

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.