At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.Position SummaryOverview:
At CVS Health, we are a health care innovation company focused on helping people on their path to better health and are looking for innovative marketing leaders who think big and push boundaries to drive business results always with the consumer at the center of everything we do. We're looking for a dynamic marketer with a background in Omni-channel, digital to retail, to help develop game-changing ideas to grow engagement with innovative retail solutions. Sounds like you? Read on.What you'll do:
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As the Manager, Front Store Marketing Strategy - Photo & General Merchandise, you'll be part of the team focused on driving CVS Front Store business utilizing marketing solutions across paid (e.g. Digital, SEM/ SEO, Social, Radio, TV), owned (e.g. email, in-store) and earned (e.g. influencers) channels to support the Photo & General Merchandise marketing strategy as well as develop content based on specific customer segments.
The manager will play a critical role in supporting marketing efforts and working cross-functionally to help ensure marketing initiatives deliver the necessary business and consumer outcomes on-time and on-strategy. Partnering closely with the Sr. Manager, FS Marketing Strategy you will drive omni-channel retail trips. This role will report to the Sr. Manager, FS Marketing Strategy and will work closely with many cross-functional partners including Merchandising, Social, Influencer, PR, Digital, Loyalty & Personalization, Store Operations, Finance, Legal, and external agencies.Responsibilities:
Working closely with the Sr. Marketing Manager and business partners across the organization, the Front Store Marketing Manager will specifically be responsible for the following:
- Partner with the Sr. Marketing Manager in developing the marketing strategy by preparing competitive analysis, leveraging analytics to recommend campaign optimizations, and putting together materials to communicate strategy to both internal and external partners.
- Lead execution of marketing strategies and tactics across earned, owned and paid channels. Tactics include email, paid media, affiliate, social, PR, influencer, direct mail, in-store, and more. Must deliver work that is on-time and on-strategy for key consumer groups.
- Manage and develop strong, collaborative relationships with business partners across the organization to ensure marketing initiatives meet deadlines.
- Leverage analytics to measure campaign success and support optimization to deliver desired results.
- Must understand how to create content to a channel's technical specifications and how to properly advise creative to build to specifications.
- Apply lessons learned and continuously improve the way that way is developed and delivered, providing feedback and implementing changes to optimize internal processes.
- Act as an independent self-starter and anticipate requests to properly execute projects and initiatives.
- Be able to negotiate compromises, have difficult conversations and manage up/across/down within and across teams in a positive and collaborative spirit.
- Ensure all marketing materials are on-strategy and meet marketing, brand, and legal guidelines.
- Proactively self-educate around retail and marketing industry trends to identify best practice opportunities and influence marketing strategies.
- Support development of annual marketing plans in support of Beauty activations, helping to define the key initiatives for the beauty segment for ongoing campaigns, including partnership with the Owned Social team
- 5 years of overall work experience
- 3+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding
- 2+ years of retail marketing or retail agency/strategy experience
- 1+ years of digital marketing experience
- 1+ years of brand or category management experience a plus
- 1+ years of shopper marketing experience a plus
- Proven track record of the ability to work collaboratively with internal and external business partners in delivering positive ROI results
- Creative critical thinker & problem solver who can incorporate new learnings into existing plans and act decisively and independently
- Proven ability to work creatively and analytically in a problem-solving environment
- Intellectual curiosity about the customer, customer journey and customer experience
- Self-motivated, high-capacity individual who can function and in a demanding, performance-driven environment
- Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience
- Strong PC knowledge including Microsoft Word, Excel and PowerPoint
Bachelor's degree or equivalent experience ( 4 years) Anticipated Weekly Hours
40Time Type
Full timePay Range
The typical pay range for this role is:$66,330.00 - $159,120.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.Great benefits for great peopleWe take pride in our comprehensive and competitive mix of pay and benefits - investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:
- Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
- No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
- Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.