At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.Position Summary
Do you have a passion for building a brand and implementing innovative marketing programs to create differentiation in a cluttered, yet fast growing industry? Are you deeply familiar with retail media brand strategy, brand narrative & campaign development, multi-channel (paid, owned, and earned) execution, event marketing, and demand generation - have executed at scale, driving business results and brand equity along the way?Do you thrive off fast-paced environments, where sales enablement demands, and new product launches happen often - not once or twice a year? If you answered yes - come join the CVS Media Exchange (CMX) business as the Lead Director of Brand & Industry Marketing Strategy!Responsibilities
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In this position, you will lead a small but mighty team focused on defining and building the CMX brand, properly positioning CMX internally and externally, and identifying how the brand comes to life to create long-term equity. As a strategic, creative, and operationally driven leader you will inspire innovative brand marketing, communications and storytelling across all communications and touchpoints as well as industry activations. You will also be responsible for developing the annual marketing and editorial calendar supported with campaigns to drive advertiser acquisition and retention, as well as implement a lead management process for the Partner Management Team. You will report to the Head of CMX Marketing, with close partnership across the broader Monetization Leadership Team, Corporate Communications, and Heart Haus, internal CVS Health agency.
You will have six main focuses but the opportunities for impact are limitless:
1) Own the CMX brand strategy, architecture, content calendar and narrative across all touch points.
2) Drive the development and strategy for the CMX marketing plan and annual activation calendar including messaging strategy, industry events & speaking engagements, as well as sales enablement, including new advertiser acquisition and client extensions.
3) Define the owned and earned content calendar activating across channels (CMX site, LinkedIn page, eNewsletter) as well as in partnership with CVS Health Corporate Communications and external PR agency to garner earned coverage.
4) Partner with Consumer Insights to understand our advertisers and the comms opportunities as it relates to our offering, awareness, and overall satisfaction via semi annual brand tracker surveys.5) Develop and managing the annual marketing budget, analyzing spending, and ensuring cost-effectiveness and return on marketing activities.
6) Lead and mentor a growing team of marketers, prioritizing activities that support CMX's strategic goals while fostering a culture of inspiration, growth and empowerment.About CMX
CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS's in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.
Hybrid model with 3 onsite days/week at one of these locations:
- Boston, MA
- Wellesley, MA
- Woonsocket, RI
- New York / Soho area, NY
- Blue Bell, PA
- Chicago, IL
Travel requirement is up to 25%.
- 8+ years of marketing strategy experience with a strong foundation of retail or commerce media , as well as B2B consumer product goods, pharma, & media agency as a customer understanding
- 6+ years cross-functional leadership experience.
- 4+ years of brand marketing or commerce agency/strategy experience.
- 4+ years of digital marketing experience including examples of testing and validating emerging opportunities, with considerable emphasis on B2B content
- 2+ years of brand or category management experience a plus
- Strong Retail/Commerce Media acumen with a clear understanding of the landscape including the market position of each major player
- Proven B2B storyteller, skilled at distilling complex concepts to compelling and audience-centric content
- Editorial mindset capable of managing a flexible B2B content and event calendar responsive to changing market dynamics and priorities
- Demonstrated ability to work in a highly matrixed organization, collaboratively with internal and external business partners
- Self-motivated, high-capacity individual who can function and win in a demanding, performance-driven environment
- Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base
- Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently
- Experience with relevant marketing technology and channels, including marketing enablement, lead generation and management
- Makes fact-based decisions that balance analytic insights with personal experience
- Knows how to get things done through formal channels as well as relationships with colleagues across the organization
- Bachelor's or advanced degree in Business, Marketing, Communications or related field o r equivalent (HS Diploma + 4 yrs experience) required.
- MBA preferred.
The typical pay range for this role is:$100,000.00 - $231,540.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.Great benefits for great peopleWe take pride in our comprehensive and competitive mix of pay and benefits - investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:
- Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
- No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
- Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.