At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.Our organization is at the heart of our member, patient, and customer experiences as we have a unique focus on defining meaningful moments for those we serve. Our north star is creating heartfelt, personalized moments by listening to feedback to remove existing obstacles and simplify enterprise experiences. You are joining a team that cares for the well-being of our colleagues by working together in a supportive, collaborate and agile environment.CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS's in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.Position Summary
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As the Senior Analyst of B2B Marketing Strategy for the CVS Media Exchange (CMX) business, you will work cross-functionally and support the development of packaged sales opportunities for our rapidly growing retail media network. Your goal will be to help maximize advertiser and CVS objectives, including campaign performance, media investment, increased store visits and category-specific programs. Reporting to the Director of Marketing Client Solutions for CMX, you will uncover data that will translate into compelling narratives that prioritize the consumer.Responsibilities
- Champion a consumer-obsessed approach by unlocking and synthesizing data from diverse touchpoints to uncover actionable insights that drive personalized, high impact strategies.
- In partnership with the broader CMX Client Solutions team - you will unlock data and insights that will help to define the programs and collateral that are lucrative to our clients and the CVS Enterprise.
- Track how other retailer medias are driving performance and engagement across digital and physical footprints.
- Drive cross-cross functional communication to align teams around key initiatives, ensuring visibility, collaboration and unified execution.
- 3+ years of marketing or advertising experience with a focus on retail and digital marketing.
- 3+ years of experience as a highly detail-oriented, self-starter, independent worker with critical thinking skills.
- Thirst for data driven Marketing - where data, technology and creativity meet.
- Experience in Ecommerce/Digital
- Ability to adjust interaction and communication styles for different audiences and situations.
- Consistent demonstration of professionalism, reliability, accountability and flexibility in working with others.
Bachelor's degree in Business, Marketing or related field or equivalent (HS Diploma + 4 yrs experience) required. Anticipated Weekly Hours
40Time Type
Full timePay Range
The typical pay range for this role is:$46,988.00 - $122,400.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.Great benefits for great peopleWe take pride in our comprehensive and competitive mix of pay and benefits - investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:
- Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
- No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
- Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.