The Associate Brand & Content Manager plays a crucial role in executing the marketing strategy by overseeing brand content development, social media activation, donor promotions, and communications. You will create, publish, and optimize content across multiple channels to promote engagement, brand awareness, and lead generation. By collaborating with marketing, design, and agency teams. You will develop content solutions that meet project requirements and support marketing goals. Additionally, you will ensure brand standards are upheld and maintain compliance with brand positioning across all channels. Also manage content calendars and keep all stakeholders informed of content plans.
JOB DETAILS:
- Reports To: Senior Manager of Brand Activation & Content
- Location: Boca Raton, FL
- Direct Reports: None
- Travel: Ability to travel as needed (10%)
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RESPONSIBILITIES
Content Planning - Develop quarterly content plans that align with the comprehensive content strategy and messaging framework.
Content Development & Production - Collaborate with designers, videographers and other stakeholders to oversee the content creation of visually appealing and multimedia-rich assets.
Social Media Management - Maintain CSL Plasma's social media channels, ensuring all profiles are up to date with accurate and relevant information for donors. Research and identify emerging social media trends and platforms, staying current with industry best practices and regulations.
Brand & Content Stewardship - Maintain and evolve brand & copy guidelines to maximize value of brand expression, in both English and Spanish.
Special Projects - Collaborate to create adhoc content, examine brand metrics, identifies trends, and provide recommendations to Marketing Leaders.
Collaboration and Communication - Collaborating with cross-functional teams to gather information and develop content that supports marketing initiatives. Keep stakeholders informed of content plans, performance and seek input for optimization.
JOB SPECIFICATIONS
Education and Experience
- Bachelor's degree in marketing, business, or related field
- Must have 3 to 5 years of experience in content, editorial, social, or similar experience
- Knowledge of digital marketing and social media platforms, content marketing trends, personas, and audience segmentation
- Experience with content development and implementation
- Create high-quality, SEO content, knowledge of SEO best practices, and keyword research tools
- Experience using analytics tools to monitor performance, analytical mindset to interpret data and metrics to improve content
#LI-Onsite
Our Benefits
CSL offers the following benefits for this full-time position: Options for health care benefits, including choices of plans for medical, dental, and vision, prescription drug coverage; Company-provided basic life insurance and Short- and Long-Term Disability; the option to participate in CSL's 401(k) Savings Program; Paid Time Off (PTO) for use in connection with vacations, illness, and other personal business; and paid observed holidays as designated by the Company. For more information on CSL Plasma benefits visit https://cslbenefits.com/cslp.
About CSL Plasma
CSL Plasma is one of the world's largest collectors of human plasma. Our work helps to ensure that people with rare and serious diseases are able to live normal, healthy lives. We are committed to our work because lives depend on us. Learn more about CSL Plasma.
We want CSL to reflect the world around us
As a global organization with employees in 35+ countries, CSL embraces inclusion and belonging. Learn more about Inclusion & Belonging at CSL.
Do work that matters at CSL Plasma!