Brand and Omnichannel Manager

CSL Vifor is looking for an Omnichannel Specialist who will report to the Marketing Manager Romania and will be based in Cluj. You will be responsible for the execution and analysis of integrated omnichannel customer engagement strategies, in partnership with cross-functional teams and supporting functions. Your tasks and responsibilities will be the following :

• Refine and maintain priority business processes (e.g. multichannel campaign planning, close loop marketing, omni-channel customer engagement orchestration) and the overarching framework of technical enablers, and requirements leading the selection, roll out and deployment of technologies (e.g. marketing automation, digital asset management)
  
• Act as a superuser for omnichannel enabling systems (e.g. Vinci CRM, Vinci MC, Marketing Automation, Monday, Reporting tools)

• University degree in a scientific, business or economics-related field
  
• Minimum 1 to 2 years' experience in the pharmaceutical industry, experienced digital communications / marketing roles are preferred
  
• Understanding of legal and ethical issues related to promotion of new and existing products in Romania
  
• Excellent user of Office Programs (Word, Excel, PowerPoint) plus good understanding of other digital elements, e.g. google analytics, etc
  
• Knowledge of digital techniques, e.g. third party services, SEM, email marketing, social media, e-detailing, mobile, apps.
  
• Understanding of Multi-Channel integration and Marketing automation
  
• Project management including multiple-stakeholder, budget, human resources and vendors management
  
• Ability to design, plan & deliver multichannel / digital marketing campaigns including measuring & reporting on campaign analytics & KPIs
  
• Working experience with email marketing campaigns and campaign management system(s), remote interactions tools, interactive detail aid and compliant field emails.