Director, Account-Based Marketing - 10588
Yesterday• Flexible / Remote
Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
Why join Coupa?
• Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
• Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
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• Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
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The Impact of a Director, Account-Based Marketing at Coupa:
We're seeking a Director of Account-Based Marketing (ABM) to elevate how we engage, influence, and convert our top accounts across North America. This role is at the center of our most strategic go-to-market motion-partnering deeply with Sales, Integrated Campaigns, Field Marketing, Product & Solution Marketing, and Marketing Ops to create personalized, multi-channel experiences that resonate with buying groups and drive measurable growth.
What You'll Do:
- Lead North America ABM strategy with a tiered approach (1:1, 1:few, 1:many) combining personalized and scalable automation.
- Use 6sense intent and engagement data to prioritize accounts, detect buying signals, and align Sales and Marketing focus.
- Orchestrate full account journeys by tailoring messaging, content, and channels based on key personas and buying teams.
- Drive personalized campaigns leveraging Folloze, Marketo, and Salesforce, addressing unique account needs and funnel stages.
- Collaborate cross-functionally and align closely with Sales leadership to set goals and ensure consistent, impactful ABM execution.
- Own ABM performance reporting and continuously optimize, while identifying and piloting new tactics and championing best practices.
What You Will Bring to Coupa:
- Over 10 years of B2B marketing experience with deep expertise in ABM strategy, execution, and measurement.
- Proven success managing multi-tiered ABM programs (1:1, 1:few, 1:many) driving pipeline and revenue growth.
- Advanced proficiency with tools like 6sense, Folloze, Marketo, Salesforce, and campaign orchestration platforms.
- Strong understanding of enterprise buying journeys and designing programs that engage full buying groups across personas and stages.
- Analytical and data-driven, skilled at turning complex data into actionable insights and clear reporting.
- Experienced collaborator with Sales leadership and account teams, excelling in project management, communication, and stakeholder alignment with a proactive, growth-focused mindset.
The estimated pay range for this role is $144,925 - $203,500
The starting salary for the successful candidate will be based on permissible, non-discriminatory factors such as skills, experience, and geographic location.
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Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
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Client-provided location(s): Flexible / Remote
Job ID: Coupa-e1ddb96b-cf9d-44da-974a-ebd825e991fd
Employment Type: OTHER
Posted: 2025-08-13T00:47:58
Perks and Benefits
Health and Wellness
- Health Insurance
- Vision Insurance
- Life Insurance
- Dental Insurance
- FSA With Employer Contribution
- HSA With Employer Contribution
- FSA
- HSA
- Mental Health Benefits
- Virtual Fitness Classes
- Short-Term Disability
- Health Reimbursement Account
Parental Benefits
- Non-Birth Parent or Paternity Leave
- Birth Parent or Maternity Leave
- Adoption Leave
- Fertility Benefits
- Family Support Resources
Work Flexibility
- Remote Work Opportunities
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Some Meals Provided
- Happy Hours
- Company Outings
- Holiday Events
Vacation and Time Off
- Personal/Sick Days
- Volunteer Time Off
- Paid Vacation
- Paid Holidays
- Unlimited Paid Time Off
Financial and Retirement
- 401(K) With Company Matching
- Pension
- Performance Bonus
Professional Development
- Leadership Training Program
- Mentor Program
- Access to Online Courses
- Lunch and Learns
- Promote From Within
Diversity and Inclusion
- Employee Resource Groups (ERG)
- Unconscious Bias Training
- Diversity, Equity, and Inclusion Program
Company Videos
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