E-COMMERCE CONTENT TRADE SPECIALIST
RESPONSIBILITIES
As our E-Commerce Content Trade Specialist, you are responsible for analyse, review, and implement changes on different retailers' websites so that our products pages are optimized for the different search engines. As a result, he oversees maximizing the traffic and conversion from our products in the different B&M and pure players sites.
Your main focus :
- Manage Amazon's content from both divisions to get a better performance through the PDP/PDP+ creation and transformation. Also lead the media events to work together with the KAM and get the portfolio ready for the best performance and profitability.
- Leader of the B&M and Pure players content creation and optimization of the existing one; work together with Data words (global SEO company) and the Trade Specialists and Managers to implement it and get results.
- Responsible for the UGAM platform, through which we will be able to measure results and build the content strategy.
- Work together with brands and global teams to build content and get international validations. It is a multifunctional position that needs multiple connections and
- Analyze results of all the implementations and use the platforms to develop a SEO specific strategy to increase the visibility of brands which aims to increase sales for the e-com business. 100% responsibility on sellout, NPD results focus.
- Work on the Retail Media strategy to get the product pages perfect and ready to invest. Great understanding on the media KPIS (ROAS, ROI, CTR...)
- Ratings and Reviews Program: oversee the ratings and reviews program through bazaar voice platform and working together with global teams.
- Understanding client's websites KPIs: use of similar web to get best insights and minders for product positioning.
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Working for Coty means be part of one of the largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skin care and body care. We are a global leader in fragrance and number three in color cosmetics and our products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes, embraces diversity as well as seeking to minimize its impact on the environment. You can work in a truly international and dynamic work environment, in a culture based on trust and cooperation with opportunities of continues improvement and learning with the freedom to be yourself.
The team consists of an Ecom director, 2 Key Account Managers and 2 Trade managers and you will work closely together with mostly all the different departments, strongly with Marketing and sales. All your colleagues are team players that work as a whole team to reach objectives, we work on a very positive and optimistic atmosphere. The team is highly expert on ecom, digital and cosmetics so you will be part of a consolidated team that will be able to help in your career growth. Working in the team, you will be able to develop your career ang grow personally and professionally.
"Working in Coty is learning by doing, you develop your own skills and your career by taking your own decisions and applying your own actions. You are always surrounded by great colleges that help you with a great attitude. "- ECOM TEAM-.
YOU ARE A COTY FIT
You like to work as a team at the same time you are confident on your personal prioritization and decisions; you are expert on content and on content positioning. You are ambitious and you want to grow on your skills and go even beyond. You are organized and transparent, you can persuade and convince with your expertise on which decisions to take. As an experienced E-COMMERCE CONTENT TRADE SPECIALIST, you work in an "own it, drive it" professional attitude and you get energy from working in a fast-paced, diverse, and international environment.
Other than that, you:
- Previous experience content development and optimization, great expertise in SEO and SEM.
- Digital performance marketing knowledge and experience.
- Knowledge of SEO tools to optimize landing pages and execute search engine optimizations.
- Knowledge of different tools: similarweb, bazaarvoice, Amazon AMS/vendor centre, UGAM and any other tool that can add value to the business.
- Basic knowledge on web design: photoshop, Canva....
- Master the English language on a near native level
OUR BENEFITS
As our E-COMMERCE CONTENT TRADE SPECIALIST, some of the benefits you will receive are:
- A salary that matches your knowledge and experience
- Life and accident insurance
- Medical & Physiotherapy Service
- Employee assistance program
RECRUITMENT PROCESS
Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!
For additional information about Coty Inc., please visit www.coty.com/your-career.