Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY's products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seek to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com.
THE ROLE
JOB TITLE: Digital & CRM Manager
Employment Type: Full time
Department: Local Country
Reporting to: Prestige Marketing Lead
Collaborators: Global Brand Team + Regional Marketing Team + Local Commercial Team
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ROLE
Digital & Social Media Marketing
Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising. Maintaining our social media presence across all digital channels. Measuring and reporting on the performance of all digital marketing campaigns.
The role is the key person in charge of strategizing and executing the brands' digital marketing campaigns. Working closely with the marketing team and agencies, the role is involved throughout the campaign ideation, planning, implementation, measurement, and optimisation process to achieve company objectives such as lead generation, brand awareness and engagement, conversion and sales. It is therefore essential that he/she has hands-on experience using various digital & social marketing platforms.
You will be responsible for:
- Development of the overall digital marketing strategy to be aligned with business goals
- Implement digital marketing activities across a broad range of digital marketing & social media channels (SEO, SEM, Social Media, Email, Mobile, Display, Facebook, Instagram, Tik Tok, WeChat, Line, etc)
- Manage and maintain the company's owned media including websites, mobile apps, and email/CRM software
- Manage the creation of relevant and engaging digital content (for e.g., original text, photos, videos and news) for publishing onto various digital & social media platforms
- Manage SEO, digital and social media marketing and advertising campaigns
- Drive engagements and conversions by conducting research on market trends, brand's audiences and competitors, consumer purchase journey
- Set up KPIs, analyze digital marketing analytics reports and share insights with the team to develop optimization plans
- Stay up to date with emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
- Oversee all aspects of digital & social media interaction between customers and the company, and ensure a positive customer service experience
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives
- Devising strategies that harness sales-related insights, prevailing standards, and novel developments to encourage sales in all online stores including Retailer.com, Brand.com, Pureplayer.com and any relevant social commerce platforms.
- Creating frameworks that transform our social media sites into highly profitable platforms.
- Directing the activities of software developers, copywriters, and graphic designers to ensure careful adherence to predetermined strategies.
- Reviewing the security of checkout pages and payment procedures.
- Creating promotional offers and checking to see that these are uploaded precisely.
- Reviewing copy and legal disclaimers to verify their accuracy.
- Analyzing traffic to inform website maintenance and the effectiveness of marketing strategies.
- Examining sales-related metrics to inform restocks.
- Reporting on the utility of existing and novel strategies.
WHAT YOU'LL BRING
- 7-10 years of relevant work experience in cosmetics/ beauty industry
- Prestige or luxury brand experience is preferred
- Degree in marketing management, business, information systems, or similar.
- Extensive experience as an e-commerce manager.
- Demonstrable track record of devising sales-enhancing strategies.
- Sound knowledge of prevailing procedures and techniques in e-commerce.
- Good supervision, research, and troubleshooting skills.
- Ability to tackle the demands of ever-evolving technological implements with ease.
Key Personal Characteristics
- Well organized
- High efficiency & strong multi-tasking management skill
- Positive working attitude and good team spirit
- Quick-learner, Proactive, Passion for growth
- Fine understanding of the beauty industry and skincare category
- Excellent communication skill
- Good oral and written English