About this role:
As a premier people development company, Cornerstone is focused on Customer Success. We
are on a mission to empower people to be their most extraordinary, at work and in the world.
We achieve this by repeatedly delivering exceptional service and experience for every
customer, every time.
Our solution offers organizations the technology, content, expertise, and specialized focus to
help customers realize the potential of their people. Featuring comprehensive recruiting,
personalized learning, modern training content, development-driven performance management,
and holistic employee data management and insights, Cornerstone's people development
solutions are successfully used by more than 90+ million people in 180 countries in nearly 50
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million languages.
The position represents a key and nimble role within the Chief Customer Officer's organization,
and the Services team. This role will work closely with customers and other internal teams to
execute strategic initiatives to drive platform usage, customer satisfaction, reinforce
Cornerstone's commitment to a culture of customer centricity and drive customer retention.
In this role you will
- Develop marketing strategies aimed at boosting end-user adoption, engagement, and retention rates on our learning platform.
- Develop and implement comprehensive marketing & communication strategies to enhance platform visibility and drive usage.
- Identify marketing trends and stay up to date with social media practices that help in creating engaging experiences for users.
- Collaborate with customers to align marketing initiatives with their overall objectives.
- Craft compelling and consistent messaging across various channels to effectively communicate the value proposition of the platform.
- Conceptualize impactful launches and other online & offline initiatives that build a strong brand voice among the platform users.
- Offer consulting services to customers on an ongoing basis and proactively deliver effective solutions.
- Plan targeted campaigns across different communication channels like email, mobile push notification, web pop-up etc., using CRM tools.
You've got what it takes if you have
- 5+ years of experience in consulting and/or marketing strategy.
MBA or other graduate degree from an A-grade institute. - Creative mindset, strong marketing and copy-writing skills.
- Experience in independently leading projects and coordinating cross-functional teams to achieve results.
- Ability to manage multiple projects and priorities simultaneously and respond to rapidly changing priorities and tasks.
- Professional presence - excellent communication, presentation, and consulting skills.
- Analytical with high attention to detail, excellent organizational skills and strong follow-up to meet expectations and deadlines.
- Technical acumen; while not a technical/engineering role, the ability to understand and confidently communicate about technical topics is an asset.
- Process improvement, efficiency finding, problem-solving mindset and creative thinking.
- Ability to influence and build credibility and trust across the organization and with customers.
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