Senior Product Marketing Manager (Fixed Term - Maternity Cover)

We're seeking a Senior Product Marketing Manager for an 18-week fixed-term contract to cover a maternity leave

Are you ready to step into a high-impact role that directly contributes to Cornerstone's global success? We're seeking a strategic storyteller who can craft compelling product positioning and lead effective go-to-market activations that drive revenue. As a remote position, you'll be able to work from wherever you feel most productive.

Reporting to an Associate Director of Product Marketing, you will play a critical role in shaping the strategy, positioning, and messaging of our products and overseeing a team of product marketers.

If you're ready to dive in and make a huge impact at Cornerstone, we want to hear from you.

• Strategic Planning: Develop and execute comprehensive product marketing strategies that align with overall company goals and objectives.
• Product Positioning: Define and refine the product positioning and messaging to effectively communicate the value proposition to target audiences and differentiate our products in the market.
• Go-to-Market Strategy: Lead the planning and execution of go-to-market strategies for new product launches and product updates, including pricing, distribution, and promotion plans.
• Market Research: Conduct in-depth market research to understand customer needs, competitive landscape, and industry trends. Translate insights into actionable strategies.
• Content Strategy: Develop and oversee the creation of high-quality marketing collateral, including product guides, presentations, videos, and other content, to support sales and marketing efforts.
• Sales Enablement: Collaborate closely with the sales team to provide them with the tools, training, and resources needed to sell products effectively.
• Customer Insights: Gather and analyze customer feedback and data to continually refine product features and messaging.
• Competitive Analysis: Monitor and analyze competitor products, strategies, and marketing efforts to identify opportunities and threats.
• Performance Measurement: Establish and track key performance indicators (KPIs) to measure the success of marketing campaigns and product initiatives.
• Cross-Functional Collaboration: Work closely with product development, sales, and marketing teams to align efforts and ensure a cohesive product strategy.

• 5+ years of experience in product marketing, with a proven track record of successful product launches.
• Exceptional analytical and strategic thinking abilities.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to develop innovative marketing strategies.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Collaborative and able to work effectively with cross-functional teams.
• Proficiency in marketing software and tools (e.g., CRM, analytics, content management systems).
• If you've got a background in learning, talent, or HCM software space, that's a huge plus!
• Desire to explore, create and test, with a passion for teaching others to do the same
• Can collaborate with all levels of the organization and get buy-in from teammates, cross-functional partners, and senior leaders
• Inspired to take "intelligent risks" to ensure we're delivering best in class content, tools, tips, and experiences to the field
• Always looking to streamline workflows and create efficiencies
• Able to work independently, but also excited to collaborate