Associate Manager, Consumer Insights & Strategy

Job Description

Company Summary

Constellation Brands is a leading international producer and marketer of beer, wine, and spirits with operations in the U.S., Mexico, New Zealand, and Italy. Our mission is to build brands that people love, pushing boundaries to think beyond today because we believe that elevating human connections is Worth Reaching For. Our Wine & Spirits Division strives to lead the high-end market with a world-class portfolio of premium and fine wines and craft spirits that reflect authenticity, passion, and uncompromising standards-from soil to glass. Our success is powered by a high-performing, entrepreneurial team that moves with agility, works collaboratively, and is driven to win while growing their careers in a dynamic, rewarding environment.

Summary/Objective:
The Associate Manager, Consumer Insights & Strategy - Wine & Spirits plays a key role in supporting the execution of research projects, analyzing data, and contributing to insight storytelling that informs brand and portfolio decisions. This role is designed for a motivated insights professional who is eager to deepen their expertise in research, analytics, and brand strategy. The ideal candidate is curious, detail-oriented, and passionate about using consumer understanding to drive business impact.

Key Responsibilities

Consumer Insights & Research

• Support execution of primary and secondary research studies, including vendor coordination, stimulus development, and project logistics.
• Conduct data cleaning, tabulation, and basic analysis to support insight generation.
• Draft topline summaries and contribute to presentations with guidance from senior team members.
• Track and summarize consumer, cultural, and category trends to support team POVs.
• Build fluency in research tools, methodologies, and brand strategy frameworks.
• Support the development of learning agendas and research briefs.

Strategic Support

• Participate in cross-functional meetings and contribute to discussions with a consumer-first mindset.
• Help translate research findings into clear, actionable insights that support brand and portfolio strategy.
• Assist in the development of brand positioning, concept testing, and campaign evaluation deliverables.
• Stay informed on competitive activity and consumer shifts to help inform team recommendations.

Learning & Development

• Demonstrate initiative in learning about the business, competitive landscape, and consumer behavior.
• Seek feedback and coaching to grow technical and strategic skills.
• Contribute to a collaborative and high-performing team culture by bringing curiosity, energy, and a growth mindset.
• Support knowledge sharing by documenting learnings and contributing to team recaps and best practice libraries.

Minimum Qualifications:

• 2-3 years of experience in consumer insights, market research, or related fields.
• Familiarity with research tools and methodologies; experience supporting primary and secondary research.
• Strong attention to detail and curiosity about consumer behavior and trends.
• Ability to contribute to insight storytelling and brand strategy discussions.

Preferred Qualifications:

• Experience: 3-5 years of experience in consumer insights, market research, or brand strategy, ideally within the wine, spirits, or luxury goods industries.
• Technical Proficiency:
  
  
  • Familiarity with research platforms and tools such as Qualtrics, Nielsen, IRI/Circana, Kantar, MRI-Simmons
  • Experience with both qualitative and quantitative research methodologies.
• Strategic Exposure:
  
  
  • Prior involvement in brand positioning, concept testing, and campaign evaluation.
  • Experience contributing to cross-functional brand and portfolio strategy discussions.
• Analytical & Storytelling Skills:
  
  
  • Ability to synthesize data into clear, actionable insights and compelling narratives.
  • Comfort presenting findings to stakeholders and contributing to strategic decision-making.
• Growth Mindset:
  
  
  • Demonstrated initiative in learning about consumer behavior, competitive landscapes, and category trends.
  • Experience contributing to knowledge sharing, team recaps, or best practice documentation.
• Collaboration & Communication:
  
  
  • Strong interpersonal skills and ability to build relationships with internal teams and external partners.
  • Comfort participating in cross-functional meetings and advocating for consumer-first thinking.

Location
Napa, California

Additional Locations
Fresno, California, Los Angeles, California, Sacramento, California, San Diego, California, Sonoma, California

Job Type
Full time

Job Area
Marketing

The salary range for this role is:
$94,400.00 - $149,900.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. Our compensation is based on cost of labor. For remote locations or positions open to multiple locations, the pay range may reflect several US geographic markets, including the lowest geographic market minimum to the highest geographic market maximum. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. At Constellation Brands, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

Equal Opportunity

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).

Client-provided location(s): San Diego, CA, Sacramento, CA, Los Angeles, CA, Fresno, CA, Napa, CA

Job ID: Constellation_Brands-R-37995

Employment Type: FULL_TIME

Posted: 2025-08-22T18:50:35