Ready to be pushed beyond what you think you're capable of?
At Coinbase, our mission is to increase economic freedom in the world. It's a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform - and with it, the future global financial system.
To achieve our mission, we're seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company's hardest problems.
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Our work culture is intense and isn't for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there's no better place to be.
While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.
The Corporate Programs team sits within the Strategy, Execution & Analytics (SEA) function at Coinbase. We leverage program management skills to supercharge execution on the most critical priorities for the business.
We're looking for a Program Manager II to support our Customer Relationship Management (CRM) and Marketing Platforms team, driving operational excellence and scalability for our extensive user communication and engagement efforts. This role is crucial for implementing standardized processes, optimizing tooling, and managing the complexities of a rapidly growing CRM system. It will require a highly organized individual with excellent stakeholder management skills and overall thoughtful execution.
What you'll be doing (ie. job duties):
- Manage and oversee CRM lifecycle program end-to-end, ensuring seamless execution across all lifecycle stages (acquisition, activation, engagement, retention, and churn mitigation).
- Lead continuous improvements, including a focus on campaign intake and prioritization, with the aim of increasing high-quality CRM campaign volume tenfold.
- Collaborate and manage dependencies with key cross-functional stakeholders, including Product, Marketing, Legal, CX, Data Science, and Compliance to build a scalable, efficient, impactful CRM system.
- Improve operational efficiency and reduce risk by documenting clear roles, responsibilities, and workflows through playbooks, training, and process guides.
- Develop a roadmap for improved tooling and automations, including the integration of Large Language Models (LLMs).
- Systematically identify, catalogue, and document CRM campaign lessons learned for continuous user engagement improvement and optimization.
- Engage in ad hoc high-impact tasks or initiatives to support the broader CRM and Marketing Platforms team as needed.
What we look for in you (ie. job requirements):
- 4+ years in program management leading complex cross-functional programs.
- MUST have worked at a tech company or fintech environment.
- Highly organized with impeccable attention to detail.
- Comfortable with ambiguity, capable of transforming incomplete or conflicting inputs into clear plans.
- Experience identifying and implementing scalable solutions to systemic challenges.
- Clear communicator (both written & verbal) who can facilitate dialogues with senior stakeholders and drive toward outcomes.
Nice to haves:
- Experience working directly with Data Science and/or Data Engineering teams.
- Experience working with scalable CRM systems and lifecycle frameworks.
- Experience with enterprise level CRM platforms (e.g., Salesforce Marketing Cloud, Iterable, Braze, etc).
- Experience with improving workflows with AI and/or Large Language Models (LLMs).
- Basic understanding of statistics as it pertains to A/B testing.
- Basic or intermediate SQL skills.
P71504
#li-remote
Pay Transparency Notice: Depending on your work location, the target annual salary for this position can range as detailed below. Full time offers from Coinbase also include target bonus + target equity + benefits (including medical, dental, vision and 401(k)).
Pay Range:
$130,900-$154,000 USD
Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.
Commitment to Equal Opportunity
Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Know Your Rights notice here. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.
Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here).
Global Data Privacy Notice for Job Candidates and Applicants
Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. For US applicants only, by submitting your application you are agreeing to arbitration of disputes as outlined here.
Benefits at Coinbase
- Medical Plan, Dental and Vision Plan with generous employee contributions
- Health Savings Account with company contributions each pay period
- Disability and Life Insurance
- 401(k) plan with company match
- Wellness Stipend
- Mobile/Internet Reimbursement
- Connections Stipend
- Volunteer Time Off
- Fertility Counseling and Benefits
- Generous Time off/Leave Policy
- The option of getting paid in digital currency
Learn more about our mission