Content Strategy Program Lead

Ready to be pushed beyond what you think you're capable of?

At Coinbase, our mission is to increase economic freedom in the world. It's a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform - and with it, the future global financial system.

To achieve our mission, we're seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company's hardest problems.

Our work culture is intense and isn't for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there's no better place to be.

While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.

The Coinbase Customer Experience (CX) organization is on a mission to provide the most trusted and value-added Customer Support in Crypto. Our team is dedicated to eliminating customer pain points, empowering our global user base via self-service and automation, and optimizing customer support interactions to create an effortless experience.

The Compliance Content Strategy team is integral to CX, providing high-quality instructions for Transaction Monitoring, Enhanced Due Diligence, Screening, and Complaints cases. Our content includes desktop procedures and customer communications, ensuring analysts have precise information when needed most. By continually optimizing content and adhering to regulatory standards, we enhance Coinbase's operational efficiency and compliance.

As a Content Strategy Program Lead, you will optimize compliance content strategies and processes at Coinbase. Partnering with CX Operations, Financial Crimes Investigations (FCI), Risk, QA, and L&D teams, your main focus will be on developing, reviewing, and enhancing resources like desktop procedures and job aids. Your goal is to ensure these materials are clear, concise, and accessible, empowering analysts to complete cases efficiently and accurately.

• Produce, manage, and optimize self-service compliance content strategies and programs.
• Develop and continuously improve desktop procedures, job aids, customer communications, and other content materials for compliance analysts.
• Conduct impact assessment on significant changes, where required
• Conduct content audits and gap analysis to surface opportunities to streamline and optimize procedural documentation.
• Review, draft, and update both new and existing content to ensure alignment with company policies and regulatory requirements
• Critically review analyst processes and job aids to ensure logic, usability, completeness, and adherence to regulatory standards, procedures, and policies.
• Participate in annual review of the procedures and process manuals
• Regularly analyze content trends, presenting insights and recommendations to stakeholders and leadership.
• Monitor and analyze user feedback and metrics to identify opportunities for further optimization.
• Collaborate with cross-functional stakeholders to inform critical content strategy decisions and ensure effective change communication and execution of changes
• Act with urgency, focusing on the most impactful work and ensuring priority items progress efficiently.
• Lead by example, fostering a culture of innovation and continuous improvement within the compliance content team.

• 4+ years of experience in financial crime compliance roles, with a focus on policy and procedures drafting and content management.
• A strong understanding of global regulatory and legal requirements related to compliance, such as: Transaction Monitoring, Sanctions, Anti-Money Laundering, Know Your Customer (KYC), Enhanced Due Diligence, and Complaints (including Regulatory Complaints)
• Mission-driven: Strong commitment to Coinbase's mission with a passion for ensuring seamless compliance processes in the crypto space.
• Writing Proficiency: Superior writing skills with attention to detail and clarity, especially in compliance-related content.
• Project Management: Excellent project management skills to prioritize and handle multiple projects simultaneously.
• Compliance Knowledge: Strong understanding of Financial Compliance and/or Complaints best practices and their application in content.
• Analytical Abilities: Strong analytical and problem-solving skills with a data-driven mindset, capable of building reports and analyzing content-related data.
• Communication Skills: Outstanding communication and interpersonal skills, with a proven ability to collaborate effectively with cross-functional teams.
• Adaptability: High flexibility and adaptability to meet the evolving regulatory and operational needs of a high-growth, fast-paced organization.
• AI Champion: Proficiency in GPT, Gemini, or similar AI/LLM tools, coupled with a strong enthusiasm for leveraging AI on a daily basis.

• Experience in Tech, Crypto, Finance, or Fintech sectors
• ACAMS, ICA or equivalent AML qualification
• Familiarity with tools such as Contentful, Smartling, Google Suite, Jira, Amazon Connect, or Salesforce.
• Knowledge of Six Sigma methodologies.
• Experience partnering with customer-facing teams

• Medical insurance including Dental & Vision for employees and dependants
• Group Personal Accidental Insurance
• Group Term Life Insurance
• Employee Stock Purchase Plan (ESPP)
• Wellness Stipend
• Mobile/Internet Reimbursement
• Connections Stipend
• Learning and Development Allowance
• Employee Assistance Program
• Travel Medical Policy - Global Traveler
• Fertility Benefits
• Generous Time Off/Leave Policy