- The Category and Brand Management team is the central liaison for one or more partners for working with CDW stakeholders across the organization, including sales, finance, and marketing.
The Marketing Manager Dell will own and drive the development of the Dell Marketing strategy at CDW, leveraging investments and programs to deliver customer outcome messaging and to accelerate CDW's Dell endpoints solutions and services revenue.
Key Areas of Responsibility
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Engage regularly with assigned stakeholders to maintain an open channel of communication at all times to ensure that all CDW and partner stakeholders are kept up to date on any and all issues, initiatives, projects, meetings, or conferences.
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Shape and run go-to-market strategy and delivery to build an effective message in an evolving market.
Collaborate with Dell Brand team, Partner Investment and Marketing to jointly develop the partnership by creating the "better together story."
Manage relationship between CDW PPM Team and CDW Marketing teams.
Develop and own marketing strategy for a $15+ million budget. Lead strategic and meaningful investments that drive demand for Dell's Endpoint and Data center solutions. Craft and implement co-marketing campaigns to increase awareness and adoption of Dell device as a service and APEX offerings.
Quarterly management of Dell's co-op and Marketing Development Funds (MDF) including: sales event management, internal funding processes and Dell claim requirements.
Develop Dell Marketing Plan and inclusive activities to align to CDW and Dell's objectives and ensure ROI.
Other Responsibilities
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Execute against plan and activities by providing the proper content and resources to maximize CDW Account Manager and Customer engagement.
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Maximize overall Partner Controllable Margin (PCM).
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Drive proper delivery and execution against Marketing Plans and Business Reviews, by taking Dell and CDW initiatives and rebranding them into a cohesive message.
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Content Planning, Delivery and Execution consisting of but not limited to ecommerce, case studies, Nanotech, one-pagers and presentations.
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Streamline sales delivery & events planning execution for CDW events to assure proper delivery aligned with partnership goals.
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Support brand managers in P2P campaigns and sales campaigns.
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Establish platform for Floor Presence and all Key Initiatives.
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Education and/or Experience Qualifications
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Bachelor's degree and 5 years sales/marketing/project management experience, OR
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9 years' experience in sales/marketing/project management, OR
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4 years CDW PPM experience and 5 years' experience in sales/marketing/project management
Required Qualifications
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Excellent verbal and written communication skills with the ability to effectively interact with all stakeholders.
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Proven ability to effectively and strategically engage with executive leadership.
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Demonstrated ability to build and maintain strong business relationships.
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Proficient in Microsoft Office applications.
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Expert financial and business acumen.
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Exceptional strategic agility and analytical skills.
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Excellent presentation skills.
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Proven track record of driving results.
Preferred Qualifications
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Previous experience in the technology industry.
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Dell Marketing experience.
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Co-op and MDF budget management experience.