Manager, SEO

Who we are

At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we're the largest and fastest-growing automotive marketplace, and we've been profitable for over 15 years.

What we do

The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus-our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!

• Strategy Development: Defining opportunities, strategic priorities, and roadmap to drive organic AI/social growth based on emerging trends and current performance; includes informing the Editorial Content team's roadmap and prioritization.
• Execution: Manage execution and optimization of performance-oriented campaigns & initiatives across search AI (e.g. Google AI overviews), emerging AI engines (e.g. Chat-GPT) and social platforms (e.g. Reddit, X, Meta, YouTube) to drive organic visits and conversions.
• Conversion Optimization: Continuously optimize landing page conversion rates at various stages of the customer journey, from content/research to conversion-oriented pages.
• Testing and Measurement: Analyze marketing data and metrics to measure the effectiveness of SEO efforts, including A/B testing, report building and analysis, and communicate the results and data-driven decisions to key stakeholders.
• Reporting & Forecasting: Monitor SEO/AI organic performance across all CarGurus markets, reporting regularly to the Executive Team on synthesized trends, work and impact.
• Lead organic traffic forecasting efforts across markets, in conjunction with Performance Marketing and Marketing Analytics
• Resource Management: Define and manage budget needs and engineering resource allocation.
• Cross-functional Collaboration: Lead internal communications and collaborate with other departments, such as Engineering, Product, Editorial Content, Analytics and Other Marketing teams to align efforts with overall business goals and ensure adequate prioritization.
• Market Research: Stay updated on industry trends, competitor strategies, and customer preferences to inform SEO initiatives and strategy.

• SEO/AI Knowledge: 7+ years of professional experience in SEO, preferably in-house and enterprise-level, with a strong understanding of SEO principles, strategies, and recent AI trends.
• Strategic Thinking: Strong critical thinking and problem solving skills to identify opportunities and priorities with strategic context and understanding.
• Communication Skills: Strong ability to concisely synthesize and communicate key insights, results and recommendations to key partners and senior leadership, in verbal presentations and written communications.
• Data Analytics: Passion for data, and testing new features or improvements. Proficiency in using data analytics tools (Looker, Google Analytics) and SEO tracking platforms to analyze performance and make data-driven decisions.
• Adaptability: Ability to work in a fast-paced environment and willingness to learn and adapt to changing marketing trends and technologies.
• Cross-Functional Collaboration: Ability to effectively liaison with internal teams, subsidiary partners, and executive team regarding SEO initiatives and progress.
• Team Management: Experience leading teams, particularly content and/or engineering teams
• Attention to Detail: Precision in tracking data and ensuring roadmap elements are executed correctly.