Who we are
At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we're the largest and fastest-growing automotive marketplace, and we've been profitable for over 15 years.
What we do
The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus-our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!
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We are seeking an experienced freelance copywriter to elevate all of our marketing assets with clear and succinct copy that reflects our brand voice and drives business results. The ideal candidate will have a proven portfolio of writing experience across all areas of marketing: Performance, brand, sales and product marketing. They should be experienced bringing creativity to projects while staying within brand guidelines, as well as experience developing and refining a brand's tone & voice. They should be highly skilled in editing and expanding on others' work, ensuring that copy is effective, clear, succinct, and grammatically correct.
Role overview
This role will work with a team of marketers across consumer and dealer focused projects to help generate sales and to bring CarGurus' brand identity to life with our customers. To achieve this the candidate must have a natural ability to quickly get up to speed on our products, and to understand and articulate the difference between our products and that of our competitors. This role reports directly to our in-house creative director.
What you'll do
- Develop compelling content for use across product and brand marketing channels as well as collateral and internal initiatives
- Create compelling consumer facing copy for landing pages, and marketing campaigns
- Write high-quality product descriptions and provide supporting content
- Collaborate across disciplines with creative teams and marketing managers
- Work with analysts to ensure messaging is effective with our audience and consistent across the brand
- Autonomously manage writing projects and balance multiple deliverables
What you'll bring
- Gifted copywriter who can quickly understand the audience and task, write tight and on-brand copy, adapt to the different requirements of different channels and products
- Great and easy to work with team player who enjoys processing feedback and is happy iterating and learning based on team input and analysis of results
- Curious, creative, solution-oriented mindset
- Proven experience across marketing and technical writing with a strong understanding of business metrics and lead drivers
- Experience with writing for social media channels and content marketing
- Very strong editorial and proofreading skills
- Excellent interpersonal communication skills as well as confident presentation skills to articulate the decisions and inputs informing your writing
- Ability to work efficiently to hit deadlines across multiple projects
- A portfolio of work that provides relevant examples of the specific skills listed for this position
Working at CarGurus
We reward our Gurus' curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.
We welcome all
CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential-starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That's why we hope you'll apply even if you don't check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus. #LI-Hybrid