Senior Marketing Associate- Auto Refinance

Senior Marketing Associate- Auto Refinance

Capital One Financial Services - Auto is seeking a big picture thinker and customer-focused Senior Marketing Associate to help lead marketing efforts for the Refinance product. This associate will play a critical role in our brand strategy, working with a large cross-functional team, focusing on building a seamless customer experience and identifying critical engagement touchpoints. You will be responsible for consulting with product managers on new product development, as well as leading and coordinating the creative development and compliance reviews of product marketing campaigns while working closely with creative partners, execution teams, and business analysts. This highly visible role creates a powerful opportunity to take your leadership, marketing strategy, and brand skills to the next level.

Responsibilities:

• Lead strategic brand development of ongoing and new engagement campaigns for Refinance
• Develop creative briefs and work closely with creative partners to bring the business intent to life via compelling marketing channel creative deliverables
• Serve as key liaison for and collaborate with cross-functional teams including partners from: Product, Performance marketing, Business Analysts, Marketing Tech, Creative, Legal, etc.
• Collaborate with analyst teams to understand total business performance and build on analysis to identify new opportunities and optimize marketing testing strategies around creative and audience segmentation
• Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact, coordinating with cross-functional teams
• Tell consistent and compelling stories about our products and services, while also championing our brand and the end customer experience
• Influence internal decision makers with formal recommendations and informal networking through excellent communication
• Act as a steward for well-managed processes, identifying opportunity gaps where uncovered

• An entrepreneurial spirit, initiative, leadership, creativity, balance of proactive and reactiveness, and drive for results
• Big picture thinking, connecting the dots between multiple experiences to create one seamless customer brand.
• Experience leading and managing creative processes, working with creative teams
• Able to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work
• A passion for leveraging data, metrics, and insights to drive results and turn learnings into actionable implications to form a marketing strategy and go-to-market approach
• A curious mindset, ready to dig in on consumer attitudes/behaviors/trends and draw implications for marketing
• Highly effective communication skills with outstanding writing, editing, and presentation abilities
• Strong working knowledge of Google Suite Sheets, Docs and Slides

• Bachelor's Degree or military experience
• At least 2 years of experience in a Fortune 500 company or marketing agency

• Bachelor's or MBA in Business, Marketing, Psychology, Communications
• 3+ years of experience in a Fortune 500 com[any or marketing agency
• 3+ years of experience in a Marketing agency - direct response marketing, brand marketing, survey development, or consumer marketing
• 1+ year of experience in Financial Services marketing