Sales Operations Analyst

At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.

We seek a results-oriented Sales Operations Analyst with proven expertise in building, executing, measuring, and reporting on targeted digital programs utilizing marketing automation platforms and CRM technology. Reporting to the Pipeline Generation team, this newly created role will be responsible for developing, implementing, and evolving Cadence pipeline generation efforts for the direct and indirect sales channels for the Systems product portfolio across PCB design, computational fluid dynamics (CFD), RF/Microwave, Signal and Power Integrity, and other CAE workflows. The main objective is conceptualizing, developing, and creating standardized reporting and analytics for all campaigns and managing the global lead routing and distribution rules for the Systems Sales team.

• Build reports and dashboards in SalesForce and Marketo
• Manage the lead routing tool, LeanData
• Manage marketing automation efforts and processes
• Implement automated processes and templates to support pipeline generation programs and business initiatives
• Ensure data structure, integrity, segmentation, and collection processes are aligned with reporting and business needs
• Define/build database workflow triggers, create rules, build segmentation and suppression lists, test, and experiment
• Support important initiatives in Marketo and Salesforce, such as assisting with the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
• Understand and evaluate pipeline generation metrics and distribute campaign performance to internal stakeholders

• An undergraduate degree in marketing, business, or a related field
• Minimum of 5 years of marketing experience in a global, publicly traded B2B technology company
• 5+ years of pipeline generation experience in a B2B environment

• Strong knowledge of the marketing technology landscape and solutions
• Excellent understanding of marketing automation strategy and CRM tools experience (e.g., Salesforce, Marketo, and Adobe Analytics) and proven ability to leverage these technologies to fuel pipeline generation
• Experience managing customer data, audience segmentation, and targeting
• Understanding of entire funnel performance and growth levers for each funnel stage
• Experience working with sales teams to understand needs and integrate them into their processes
• Experience in tracking ROI, analyzing trends, and providing metrics
• Excellent PC skills, including Microsoft Word, MS Office, Excel, and PowerPoint
• Proficiency in using the Adobe suite of tools is a plus