Senior Director, Marketing - Broadridge Trading & Connectivity solutions (Hybrid- NYC)
At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you're passionate about developing your career, while helping others along the way, come join the Broadridge team.
At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you're passionate about developing your career, while helping others along the way, come join the Broadridge team.
Broadridge is seeking an accomplished and high-performing Senior Director, Marketing to lead the marketing for the Trading & Connectivity Solutions business. Reporting to the Global Head of Capital Markets Marketing, this senior marketer will shape marketing strategy, messaging, and integrated campaigns to drive engagement, commercial outcomes, and brand/category leadership.
You will collaborate with business, product, and sales management teams to define and execute against a cohesive marketing strategy and plan - ensuring product messaging resonates across priority personas and buying groups while leveraging key market thematics as a catalyst to drive in-year engagement and sales. This influential role manages annual marketing planning and budgets, commercial alignment, KPI tracking, and stakeholder communications. You will importantly drive industry visibility through tailored events and thought leadership - expanding your influence across the global marketing organization and executive leadership.
We are made up of high performing teams that meet in person to learn and collaborate as needed. This role is considered hybrid, which means you'll be assigned to a Broadridge office and given the flexibility to work remote.
Key Responsibilities:
Marketing & Commercial Leadership:
• Develop and refine the marketing strategy to achieve business targets, ensuring full alignment with commercial priorities (product and sales) for Broadridge Trading and Connectivity solutions globally
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• Own the overarching messaging framework for priority client personas and products, positioning Broadridge as a trusted and transformative trading technology partner across global markets
Go-to-Market & Stakeholder Alignment:
• Partner cross-functionally with Sales, Product, and Business stakeholders to develop go-to-market plans, define value propositions, and translate these into actionable, integrated, and innovative campaigns
• Work closely and develop deep relationships with regional marketing teams and marketing centers of excellence (brand, enterprise, digital, design, social, PR/AR, and analytics) to deliver best practice and well-aligned and integrated marketing campaigns.
Integrated Campaigns (product, persona, and thematic):
• Design and execute multi-channel, data-driven campaigns that drive measurable pipeline growth across key solution areas and nurture key buyer personas throughout the customer/prospect journey
• Elevate brand authority and category leadership through impactful thought leadership, events, and content, tightly aligned to business goals and audience insights
Market Visibility & Thought Leadership:
• Maximize Broadridge's voice at industry events, optimizing sponsorships and public-facing engagements to drive demand and positioning
• Lead ideation and execution of content programs with SMEs to deliver timely, relevant insights
Digital & Performance Marketing:
• Oversee digital-first tactics, including SEM/SEO strategies, to enhance visibility, optimize demand generation, and achieve global reach
• Instill a performance culture, continuously analyzing KPIs to refine marketing tactics and maximize ROI
Budget & Project Management:
• Direct the annual marketing plan, calendar, and budget, ensuring disciplined execution, reporting, and continuous optimization
Qualifications:
• Bachelor's degree required; MBA a plus.
• 10+ years of B2B marketing leadership within financial services or fintech; strong trading and capital markets experience preferred.
• Experience developing campaign messaging and buyer personas to support product launches and campaigns
• Skilled in senior stakeholder management with proven influence across sales, product, and C-suite audiences as well as working with and leading cross-functional marketing teams against desired outcomes
• Track record of high performance in global organizations
• Entrepreneurial, results-driven and organized - with a passion for market impact
This role requires an individual who is not only strategic and analytical but also creative and adaptable, with a passion for driving results and making an impact in the trading arena.
Salary range $165,000.00- $180,000.00 Bonus Eligible.
Broadridge considers various factors when evaluating a candidate's final salary including, but not limited to, relevant experience, skills, and education.
Please visitwww.broadridgebenefits.comfor more information on our comprehensive benefit offerings.
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We are dedicated to fostering a collaborative, engaging, and inclusive environment and are committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company-and ultimately a community-that recognizes and celebrates everyone's unique perspective.
US applicants: Clickhereto view the EEOC "Know Your Rights" poster.
Disability Assistance
We recognize that ensuring our long-term success means creating an environment where everyone is welcome, where everyone's strengths are valued, and where everyone can perform at their best. Broadridge provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including sexual orientation, gender identity or expression, and pregnancy), marital status, national origin, ethnic origin, age, disability, genetic information, military or veteran status, and other protected characteristics protected by applicable federal, state, or local laws.
If you need assistance or would like to request reasonable accommodations during the application and/or hiring process, please contact us at 888-237-7769 or by sending an email toBRcareers@broadridge.com.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- FSA
- FSA With Employer Contribution
- HSA
- HSA With Employer Contribution
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- Fitness Subsidies
- Pet Insurance
- Mental Health Benefits
Parental Benefits
- Family Support Resources
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Adoption Leave
- Fertility Benefits
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
- Hybrid Work Opportunities
- Work-From-Home Stipend
Office Life and Perks
- Commuter Benefits Program
- Casual Dress
- Happy Hours
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Volunteer Time Off
- Unlimited Paid Time Off
Financial and Retirement
- 401(K)
- 401(K) With Company Matching
- Performance Bonus
- Financial Counseling
- Relocation Assistance
Professional Development
- Tuition Reimbursement
- Promote From Within
- Mentor Program
- Access to Online Courses
- Lunch and Learns
- Leadership Training Program
- Internship Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
Company Videos
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